Carolina Mattress Guild Signs Brazilian Licensee

CMG ApoloSpumaCarolina Mattress Guild has signed a licensing agreement with ApoloSpuma, a Brazilian sleep products manufacturer. The international licensee is the first for Carolina Mattress Guild, marking another growth milestone for the company in 2013.

According to the agreement, ApoloSpuma will not seek to replicate current Carolina Mattress Guild product offerings internationally, but will instead produce an all new luxury line, tailored to their Brazilian market, under the CMG brand.

“They saw the value in the Carolina Mattress Guild name and story, and the power of the family owned business model,” said Phil Grigg, Director of Operations for CMG. “We’re excited to be working with ApoloSpuma, and we’re looking forward to a long, mutually beneficial collaboration.”

“Brazil is an emerging market that is experiencing a lot of growth,” said Ricardo Christofoletti, CEO of ApoloSpuma. “There are many people looking for the best luxury mattresses available, so this partnership is coming at a great time. I am so proud to be a part of this venture.”

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About ApoloSpuma: ApoloSpuma was founded in 1966 in the historic city of Itu in São Paulo, Brazil. The company is proud of its vertical integration, pouring its own foams and producing coils in-house to reduce carbon emissions, minimize waste, and to increase efficiency and quality control.

About Carolina Mattress Guild: Founded in 1991 by Neal and Kathy Grigg, Carolina Mattress Guild is a family owned and operated business, offering innovative, eco-friendly bedding, produced using a combination of hand detailed artisan craftsmanship and highly advanced production equipment. Carolina Mattress Guild is a proud member of the Sustainable Furnishings Council and is headquartered in Thomasville, NC.