Caber Sure Fit Expands Dealer Network

One week after introducing a new marketing initiative for retailers, Caber Sure Fit announced it has signed over 20 new accounts in three regions. The new program is part of the company’s aggressive selling strategy centered around a customizable “starter kit” package that allows retailers to sample some of Caber Sure Fit’s most popular DreamSerene product offerings.

“The accessory category in the United States has become quite regimented. Many of the major players are not requiring dealers to take full programs and in some cases even containers of product. Our new program is designed to put the customer in charge of what they want to order and what they want to sell. Our new program lets a new dealer sample the quality and innovation of our products to see which will appeal most to their customers,” said Caber Sure Fit President and CEO Bernard Weinstein. “The number of new accounts we’ve opened in the last week speaks for itself and shows more retailers have recognized–and are taking advantage of–our decade of experience as a leader in the furniture and bedding protection space.”

The new accounts were signed in the company’s Northeast, Midwest and Northwest regions.

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About Caber Sure Fit: Based in Markham, ON, Caber Sure Fit Inc. produces a stylish range of innovative décor enhancement and protection products for both B2B and B2C companies in partnership with global sourcing leader Li & Fung Ltd. Designed using cutting-edge technologies, Caber Sure Fit is dedicated to enhancing the lifestyles of today’s savvy consumers through its extensive line of products that refresh, transform and protect valuable home furnishings, as well as safeguard personal environments and invaluable good health. In 2012, the company expanded operations into select U.S. regions.