By: Christopher Schriever
Expanding on the success of the company’s Express Showroom Solutions program, Wright of Thomasville, developed a budget-friendly top-of-bed line to better serve its customers. With retailers expanding their selection of value products, the new line fills a need for more cost-effective options to dress and protect merchandise, while satisfying the need for dynamic curb appeal on the showroom floor.
“In the current economy, retailers need to watch their budgets more carefully, especially when it comes to point-of-purchase material,” said Wright President and CEO Greg Wright. “Our new budget top-of-bed POP offers our customers an additional means to keep costs down on showroom displays, without compromising on presentation.”
Wright offers the line in polyester twill and velvety microfiber. Both styles are available with an upgrade “Plus” option, featuring a reinforced, felt backing. The price for a queen body pillow and foot protector in “Budget Twill” retails from $32.50 and the “Budget Micro” offerings retail from $41. Color choices for the collection include black, natural, and navy.
Wright of Thomasville continues to offer the one-stop, turnkey, creative solutions for which the company is known. As part of the Wright Express Showroom Solutions program, the new top-of-bed line is available to customers within five days.