Dormeo N.A. added multichannel specialty retailer Brookstone to its list of retailers. Brookstone began its multiphase rollout of Dormeo’s Octaspring memory foam mattresses and pillow collection in the Brookstone’s print catalog, on its website and at first time at Brookstone’s Puerto Rico location.
“Brookstone has built a very strong memory foam business over the past several decades. Choosing Dormeo underscores just how unique and innovative our products are. We are extremely excited to partner up with such a well-known and reputable retailer like Brookstone, which is synonymous to the consumer with innovation, design and style – exactly what our brand represents in the sleep products industry. Together, we are a perfect fit,” said Dormeo N.A. Chief Marketing Officer Dany Sfeir.
“Brookstone’s innovative products continue to help consumers get a better night’s sleep. The Dormeo memory foam mattress line is the next great sleep solution that our customers will want to come into stores and try,” said Brookstone Vice President of Product Development and Merchandising Steve Schwartz.
Brookstone will offer select Dormeo products featuring the revolutionary Octaspring memory foam technology in stores and on the website. Customers will experience a display featuring on Octaspring 8000 mattress and two display cutaways detailing a cross section of two other models available.
About Dormeo N. A.
For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. . Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar advertising program in 2014. Dormeo is making a strong commitment to consumer advertising to drive traffic to its dealers.
Brookstone is an innovative product development company and multichannel lifestyle retailer. Brookstone operates more than 250 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates an e-commerce business that includes the Brookstone catalog and Brookstone.com. Fans of Brookstone are encouraged to Like Brookstone on Facebook, follow on Twitter, The Fancy, Instagram and pin on Pinterest.