Boyd Specialty Sleep Rebrands To Better Reflect Company Offerings

Boyd Specialty Sleep has changed its name and logo not only to reflect a more modern, sophisticated bedding company, but also to suggest that the producer’s product assortment has evolved beyond what the industry once thought of as “specialty” beds to include hybrids and innerspring models.

“Having dropped the word ‘specialty’ from our company name, the new Boyd Sleep brand communicates to retailers that we offer today a more broad-based group of sleep products than they may have assumed in the past,” explained president Denny Boyd.

“The new logo, which is far more contemporary and clearly connotes what our company is about, contributes to our message of innovation and quality across a far wider spectrum of product constructions and designs.”

Boyd Sleep Logo

Launched in 1977 solely as a waterbed producer, Boyd Sleep has added a host of new mattress designs and sleep-related products over the years including air bed collections, foam- and gel-based lines, hybrids like the izone series which combines air, water and memory foam, plus innerspring designs.

“The incremental changes we’ve made over the decades, cumulatively, now represent a significant portion of our business,” Boyd noted.

The name Boyd Sleep is also intended to provide a better “umbrella” for the many other sleep products the manufacturer offers like metal and upholstered platform beds, occasional-use beds, manual and power adjustable bases, and pillows and toppers.

Boyd said the mission of his company—“Quality Sleep for a Better Life”—has not changed, however, and the promise will continue to be honored in every product endeavor the producer undertakes.

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About Boyd Specialty Sleep: Founded in 1977, Boyd Specialty Sleep dedicates itself to quality, innovation and excellence in a range of highly diversified specialty sleep products. The company has earned more than 30 patents for its innovations and is strategically focused on the health and safety of consumers and on the environmental impact of its products and processes.