Boyd Specialty Sleep Appoints Dirk Smith to Regional VP Sales Post

Boyd Specialty Sleep has appointed Dirk Smith to the post of vice president of sales for the southwest region, announced Dennis Boyd, company president.

Smith will be based in the Dallas area and will be responsible for sales and sales development for Boyd Specialty Sleep and the company’s Accent Furniture division across 10 southern states, reporting to Boyd.

A recent six-year sales veteran of Sealy, Smith “has a solid record of mattress sales, sales management and marketing performance involving a number of key retailers and chains, including national accounts,” Boyd said.

“His proven industry expertise in the south will be valuable to our continued development of the southwest region and to the growth of our companies overall.”

Smith was with Sealy from 1995 to mid-year 2011, holding initial posts in field and district sales management, and later serving as a senior national account manager.

Before that, he was in food sales and distribution from 1991 to 1995, which included two years in territory and key account management posts with Campbell’s Soup Co. in Dallas.

For more information, please visit: www.boydspecialtysleep.com.

About Boyd Specialty Sleep: Founded by Dennis Boyd in 1977, the company dedicates itself to quality, innovation and excellence in a range of highly diversified sleep products. The company has earned more than 30 patents for its innovations and is strategically focused on the health and safety of consumers and the environmental impact of its products.