Blue Bell Mattress Co. Launches New Natura World Website

Blue Bell Mattress Co., U.S licensee for Natura World, has launched a new website that offers consumers a better interface from which to learn about the mattress brand, its services, sleeping organic and the brand’s growing stable of products. The website is engineered for a media-rich experience across desktop, tablet and mobile devices and provides visitors with a seamless interface with which to interact and learn more about Natura’s lineup.

“With a digital presence being a crucial component for any brand today, we considered it imperative that Natura have its story and products told online,” said Mark Kolovson, CEO of Blue Bell. “No doubt an ideal outlet to promote the Natura brand, this site will also be instrumental in driving sales through our retail partners.”

Designed with a fresh, modern layout executed in soothing hues, the website features easy-to-navigate functionality and outlines extensive product specifications. In addition to the information about Natura’s Spring, Renew and Latex mattress collection, the website touts the company’s all-natural pillows, mattress pads, mattress toppers and comforters providing consumers information regarding care and the benefits of sleeping in an all-natural environment.

Other key elements of the website include a prominent, easy-to-use dealer locator, product registration and access to product warranty information. An extensive About Natura section shares a wealth of information on the company’s history, as well as Natura’s mission statement

With Natura’s focus on a natural approach to its products, the website features information on the natural components used to create the company’s broad product portfolio. The three big players for Natura are latex, organic cotton and wool and each one can be selected through the About Natura tab. Under each component, visitors find information on top 10 reasons to sleep on the specific material and the various types of the components for each one.

“We are very excited for the launch of this website, not only for the impact it will have on our sales, but also because of the beautiful imagery and top-to-bottom information it offers consumers,” said Ralph Rossdeutscher, president of Natura. “The detail that has gone into developing this site mirrors our dedication to helping our consumers sleep and live better.”

To experience the new site, please visit

About Natura World: Natura World is a family-owned business with a unique approach to sleep. It develops innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.

About Blue Bell Mattress Co: East Windsor, Conn.-based Blue Bell Mattress Co. Inc. sells Natura branded and private-label innerspring and hybrid mattresses to bedding and furniture retailers serving customers in nearly 1,500 store locations from Maine to Florida, and as far west as Illinois. The company is also a licensee of King Koil. Founded in 1928, the company operates from a 200,000-square-foot facility. The owners of Blue Bell, a third-generation family-owned business, sold a majority stake in the company in 2014 to private equity firm Longroad Asset Management LLC, headquartered in Stamford, Conn.