Blue Bell Mattress Amps Up Sales Leadership

In a move to enhance its sales team under the newly announced strategic partnership with King Koil, independent mattress manufacturer Blue Bell Mattress Company has promoted two bedding industry professionals to sales leadership positions. Both Leah Shaffer and Jonathan Gaspari have been named vice president of sales for Blue Bell. The pair will primarily work on large key accounts, but Shaffer will also lead sales for Natura, another Blue Bell licensing partner.

Shaffer joined Blue Bell in 2013 as director of sales for the company. She started her career with Simmons Bedding Co. in 2003 and held a number of key sales positions. Prior to leaving the company, she was senior strategic account manager. She holds a bachelor’s degree from the Indiana University of Pennsylvania.

Gaspari joined Blue Bell in 2015 as director of sales and has been responsible for the success of the company’s largest accounts in the Northeast. Prior to joining Blue Bell, Gaspari was director of national accounts for Simmons Bedding Co. He started his career in the bedding industry with Sealy where he held a number of positions, including national account training manager. In 2009, he joined retail buying group Furniture First as director of mattresses. He graduated from St. John’s University with a bachelor’s degree.

Shaffer and Gaspari report to Rebecca Gray, senior vice president of sales and marketing, and Richard Tauber, executive vice president of sales.

“Leah and Jonathan have been instrumental in our growth over the last couple of years,” said Mark Kolovson, CEO of Blue Bell. “Our portfolio of retail customers continues to grow, and under our new strategic alliance with King Koil, we expect even greater things as we expand our reach into the Midwest.”

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About Blue Bell Mattress Co: East Windsor, Conn.-based Blue Bell Mattress Co. Inc. sells Natura branded and private-label innerspring and hybrid mattresses to bedding and furniture retailers serving customers in nearly 1,500 store locations from Maine to Florida, and as far west as Illinois. The company is also a licensee of King Koil. Founded in 1928, the company operates from a 200,000-square-foot facility. The owners of Blue Bell, a third-generation family-owned business, sold a majority stake in the company in 2014 to private equity firm Longroad Asset Management LLC, headquartered in Stamford, Conn.