Blu Sleep Builds Sales And Marketing Team To Support Additional Growth

Blu Sleep;Vince BryantSpecialty mattress and pillow manufacturer Blu Sleep Products has named 30-year sleep products industry veteran Vince Bryant as its new national sales manager. Prior to joining Blu Sleep, Bryant was national sales manager for Technogel Sleeping, and was director of sales at FXI. He has also held senior executive positions with leading bedding manufacturers Classic Brands, Tempur-Sealy International and Kingsdown. He began his career in the home furnishings industry in 1992 at Levitz Furniture where he rose to store manager. He oversees the company’s national sales team.

“Vince has been a strong addition to our team, crafting a strategic approach to our sales organization. His relationships with key retailers is central to supporting the growth in our business that we have experienced recently,” said Blu Sleep President Alex Ciccolella.

Blu Sleep; Jaime DashiellJaime Dashiell also recently joined the Blu Sleep team as sales coordinator. In her new position, Dashiell manages the company’s e-commerce retail sector and manages client and sales rep relations. Dashiell holds a master’s degree in public administration from Florida International University and a bachelor’s degree in psychology.

Blu Sleep; Claudia HernandezAlso a new Blu Sleep hire, Claudia Hernandez now oversees all aspects of Blu Sleep’s marketing. Before joining Blu Sleep, Hernandez worked on social media accounts within the entertainment industry. Hernandez graduated from the University of Nevada Las Vegas with a bachelor’s degree in marketing. Blu Sleep Vice President Elizabeth Dell’Accio said the company has recently made a significant investment in a rebranding and marketing initiative and adding Hernandez to the team gives this department the right management.

“Claudia’s digital experience was very attractive to us as this will be a big part of our marketing focus going forward,” Dell’Accio said. “We were impressed with her past experience and look forward to her contributions with our company.”

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About Blu Sleep Products: Since introducing its first pillow more than a decade ago, Blu Sleep Products, a specialty sleep manufacturer with U.S. headquarters in Pompano Beach, Fla., has built a collection of 20 different pillows, including essential oil infused foam, washable memory foam, water expanded memory foam and foamed gel. Blu Sleep’s European engineered Italian foam pillows and mattresses are made with distinctly unique materials and essential oils offer exciting colors, optimum air-flow and comfort levels, high densities, and quick responsiveness. With these advanced qualities, Blu Sleep is providing retailers affordable, yet superior, quality products with excellent profit margins. Over the past decade, Blu Sleep has built a reputation of marketing unique lines such as the Nature Collection, Wellness Collection and Foamed Gel.