Bloomingdale’s Celebrates New Paramount Sleep Collection

paramount sleepThis Saturday, December 7, the 59th Street Bloomingdale’s in New York City will host a Nature’s Spa event in the mattress department. To celebrate the launch of the Nature’s Spa Serenity Collection by Paramount Sleep, a line handcrafted exclusively for Bloomingdale’s, the department store will transform its bedding department into a spa-like setting.

Two spa attendants will pamper guests with reflexology massages while a DJ plays light music. Sleep expert and New York Times bestselling author Dr. James Maas will sign copies of his latest book, Sleep to Win!, for the first 100 guests. Guests also may enter to win one of five $100 spa gift cards to the Clarins Spa in the store.

The event will be promoted with newspaper advertising and mailed invitations and, during the event, a model will hand out invitations to customers in the store near the Lexington Avenue side escalators.

Paramount Sleep is the first mattress manufacturer to be added to Bloomingdale’s collection in the last three years. The mattress manufacturer has worked in partnership with Bloomingdale’s to develop an exclusive and superior hybrid Nature’s Spa collection for the store. The Spa collection recently was certified a “natural product” by the Specialty Sleep Association. The certification process took more than six months to be completed for this unique luxury collection.

“It has been our pleasure to work with the Paramount team in the development of our exclusive Nature’s Spa handcrafted collection. We feel it will be a great addition to our exclusive luxury lineup, continuing our effort to offer our customers the very best quality, while differentiating us from our competition,” said James Coia, Bloomingdale’s Vice President of Furniture & Mattresses.

The new mattress line—Nature’s Spa Serenity Collection—is a natural, luxury product designed to address the needs of Bloomingdale’s upscale clientele who are dedicated to doing the right thing for their bodies and for their environment. The mattress collection is a hybrid of latex and coil featuring a clean, airy design and all-natural materials. Three models—Norma, Jacqueline and Perry, named after the iconic designers who got their start at Bloomingdales—offer customers a variety of comforts.

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About Paramount Sleep: Paramount Sleep is a third generation, family owned mattress manufacturer based in Norfolk, Va. For more than 80 years, the company has remained one of the industry’s premier suppliers of high quality mattress systems. Available at many top retailers in the country, the company currently produces handcrafted mattresses under eight unique brand names: A.H. Beard®, Back Performance®, Boutique Hotel, Doc in a Box®, GoodNite®, HD Super Duty®, iGravity®, and Nature’s Spa®.