Better Sleep Council and Sleep Council UK Partner on Back-to-School Sleep Survey
Alexandria, VA – The Better Sleep Council (BSC), the consumer education arm of the International Sleep Products Association and the UK’s Sleep Council, which performs the same function for the UK industry trade association, the National Bed Federation, partnered for the first time on a children’s back to school sleep survey. Both the BSC and the Sleep Council are non-profit organizations that strive to educate the public about the important connection between sleep and a person’s health and quality of life as well as the key role a new, quality sleep system plays in that equation.
In August, the councils jointly conducted an e-survey to gather data on parents’ perceptions of children’s sleep habits and its relation to a child’s behavior, mood, and performance in school.
The survey parameters included:
* 1000+ Respondents in the U.S. and the U.K.
* Households with $75,000+ (£45,000+) Annual Combined Income
* Parents with one or more children 7-18 years old living at home
“I’m delighted to be working together with the Better Sleep Council on a joint survey,” says Jessica Alexander, executive director of the National Bed Federation and head of the UK Sleep Council. “Both our organizations are conscious that our key messages and objectives are very similar, while these days access to information and advice is not limited by borders, thanks to the global reach of the internet.”
“We wanted to create a sleep survey that would highlight the similarities and differences of children’s sleep behaviors in both countries,” noted BSC Director of Communications Karin Mahoney. “The Sleep Council and the BSC have a common goal of trying to educate the public about the connection of quality sleep to good health and the importance of the sleep environment, therefore collaborating on a survey with the Sleep Council made perfect sense.”
To learn more visit www.sleepproducts.org.
About International Sleep Products Association: Established in 1915, ISPA is dedicated to protecting and enhancing the growth, profitability and stature of the mattress industry. As the industry’s trade organization, ISPA represents over 600 mattress manufacturers and suppliers throughout the world. ISPA provides a wide range of services that benefit its membership. These include exclusive industry surveys and statistics, advocacy support, educational offerings, the industry’s ISPA EXPO trade show, safety research through its Sleep Products Safety Council, consumer research and education through its Better Sleep Council, BedTimes and Sleep Savvy publications, the ISPAEarth™ Industry Sustainability Initiative, and more.
The National Bed Federation is the recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, its members today account for about 75% of the total UK bedding turnover. As well as organising an annual exhibition for its members, The Bed Show, the NBF funds the Sleep Council, founded in 1995 to promote greater consumer awareness of the importance of a good night’s sleep to health and wellbeing and the role a good bed, regularly replaced, plays in achieving that .
