Bedline has announced two strategic moves to better serve the North American market. In addition to forming a new American subsidiary, the company has also partnered with Ironwood Bed Frames and Mattress of Phoenix, Arizona to manufacture its products in the US.
Bedline has formed a new American subsidiary, Bedline USA, to serve as contact for US customers in communication and financial transactions.
“We have found that customers rather work with banks and people in the US, and this alone makes business easier for them,” said Hector Alcantara, general manager of Bedline. “With our agent Scott Frisch (Discover Sleep) acting as our representative, we feel ready for success.”
Favorable response from the last two shows at the Las Vegas Market have proven an untapped need for storage platform beds.
“To enter the market in the best way, it was felt to delay the launch until now when material costs and transportation have normalized,” explained Alcantara. “We are also aware some customers want a US manufactured product where goods are warehoused for quick response, and we’ve taken steps to address this as well.”
To further meet the needs of the customer base, Bedline has established mirror manufacturing with a US partner, Ironwood Bed Frames and Mattress of Phoenix, AZ, which will begin final manufacturing and warehousing in the next 60 days.
This will allow the company to offer the customer two fulfillment options—either in containers shipped from Bedline (Madrid, Spain) or a US option through Ironwood Bedframes and Mattress shipping from stock direct from Phoenix.
“The first time I saw Bedline storage beds I commented it was something I wanted to make for years,” said Andy Samarripas, owner of Ironwood Bed Frames and Mattress. “As I already make bedframes, this partnership is a great fit. I’ll not only do final manufacturing, but also warehouse for easy shipping from Phoenix.”
Bedline’s latest models of storage platform beds will be displayed at the Las Vegas Market this summer.
For more information, visit discoversleep.net
Since 1995, Bedline has specialized in the design, development, and the manufacture of bases for the mattress industry. The know-how at Bedline is focused on constantly improving and functionality of its products so that consumers can enjoy an aesthetic solution to their needs. Its technological developments, some of them patented, have revolutionized the market—offering improvements both aesthetically and performance-based, to present a wide range of options with which consumers can decorate and personalize their space.