Bedgear Teams Up With The Dallas Mavericks

Bedgear announced a new partnership today with the Dallas Mavericks professional basketball team. Beginning with training camp, Bedgear will be working with each individual athlete and coaching staff to provide a personalized performance sleep system, including a performance pillow that fits their sleep position and body frame.

“We are always looking for innovators that will help enhance the Mavs’ performance—whether it’s physical, mental or some combination of both,” said Mark Cuban, owner of the Dallas Mavericks. “Sleep is such an important part of an athlete’s life, especially when we travel and have back-to-back games, and I’m excited to see how the guys react to the products and program.”

In addition to working with the athletes, Bedgear will provide an exclusive offer for Mavs Season Ticket Holders, promotions in-arena throughout the season, and support the Mavs Community through a variety of events on how sleep will lead to better performance.

“We believe that quality sleep is vital to not only the players and coaches but, also to all Mavs followers and fans,” says Eugene Alletto, Founder & CEO of Bedgear. “Whether you are an all-star athlete, fireman, parent or school teacher, sleep is a fundamental part of life for any individual looking to perform at their best. We are excited to partner with organizations such as Mark’s who share our vision for bringing a focus on achieving more to one of the three essentials of life – water, food and sleep. We look forward to bringing a new awareness of sleep and recovery to the Dallas community.”

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About bedgear: Founded in 2009, bedgear is a high-growth brand leading the category of performance bedding. Bedgear is redefining the way people view sleep by offering personalized products based on sleep position and body frame. The company’s patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery from your rest. With multiple distribution facilities in the US and Asia, bedgear is expanding globally to Pacific Rim, Europe and beyond. Bedgear has worked with several athletes and professional sports teams, including Boston Red Sox, Denver Broncos and New York Mets.