Bedgear Opens Performance Bedding Shop at Nebraska Furniture Mart

Continuing its mission to change the way people think about sleep, Bedgear joins forces with Nebraska Furniture Mart to unveil its newest retail experience with the introduction of its first “Bedgear Performance Bedding” shop. The shop-within-a-shop is located in one of Nebraska Furniture Mart’s key galleries in its Kansas City store.

The unique layout is artfully crafted to highlight an active lifestyle, while featuring an extensive assortment of Bedgear performance bedding products, including pillows, sheets, mattress protectors, and baby and youth bedding. The easy-to-navigate design invites customers to shop in an informative and entertaining environment. Customers can engage with the interactive tech wall housing LCD touchscreens showcasing product technologies, features and benefits. In addition, customers can “find their fit” for a personalized performance pillow by using Bedgear’s state-of-the-art, virtual Pillow ID selector to determine the right pillow based on an individual’s sleep style, body type and mattress.

“We are extremely excited to open our first retail space in one of Nebraska Furniture Mart’s key galleries,” said Eugene Alletto, Founder and CEO of Bedgear. “This relationship provides us with an incredible opportunity to further increase awareness for performance bedding while engaging with our customers in an entertaining way. We want the community to understand that you can’t cheat sleep, but you can get more recovery out of the time you spend in bed.”


Kansas City Comets and FC Kansas City players joined Bedgear and NFM to celebrate the opening.

The shop officially opened on Saturday, September 17, with personalized pillow fitting sessions taking place throughout the month. On October 13, players from the Kansas City Comets and FC Kansas City were properly fit for a pillow by a Bedgear Pillow ID specialist. Players included Shea Groom (forward, FC Kansas City), Vahid Assadpour (midfield, Comets), Alain Matingou (defense, Comets), Brendan Allen (goalkeeper, Comets), to name a few.

“The Bedgear performance sleep products perfectly align with Nebraska Furniture Mart’s goal of providing our customers with the latest innovations in products to help improve their lifestyles,” said Irv Blumkin, CEO of Nebraska Furniture Mart, “And the shop-within-a-shop concept with Bedgear products elevates the experience for the consumer in shopping the product.”

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About bedgear Performance Bedding: Founded in 2009, Bedgear is a rapidly growing brand leading the category of performance bedding. Creating differentiated products built on patented fabric technologies, Bedgear is redefining the way people view sleep by offering personalized products based on sleep position and body frame. The product assortment includes pillows, sheets, mattress protectors, blankets, and baby and youth bedding essentials. The unique product wicks away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery while you sleep. With multiple distribution facilities in the US and Asia, Bedgear is expanding to the Pacific Rim, Russia, and Europe.