BEDGEAR Expands Sales Operations, Finance and Retail Education Staff

BEDGEAR, a quickly growing PERFORMANCE lifestyle brand announced the addition of four new members to the BEDGEAR team.  As the brand continues to expand, the company welcomes Christina Marin as Visual Operations Manager, Tony Lam as Controller and Ashleigh Reding as well as Ferdinand Guinto as Retail Sales Educators.

As Visual Operations Manager, Christina Marin will work as part of the Sales Operations team to lead visual installations for all of BEDGEAR’s shop-in-shops around the world. Prior to joining BEDGEAR, Marin worked at Macy’s Herald Square where she created, designed and produced weekly large-scale visual installations for cosmetics companies as well as men’s/women’s fragrance houses.

Marin has extensive experience as a fashion stylist with experience working on music videos, magazine editorials, fashion photo shoots and promotional videos.  Her background is key for her new role at BEDGEAR where she’ll be involved in all aspects of the retail environment.  She will report directly to Lori Ellis, Director of Sales Operations.

In his role as Controller, Tony Lam will be responsible for the entire accounting function of the BEDGEAR organization. As a licensed CPA, Lam has worked as a Controller in the aviation industry, specializing in airport equipment and spent ten years as the controller of a windows/shade manufacturing and installation company. Lam will report directly to Vito Gaeta, Chief Financial Officer.

Ashleigh Reding joins BEDGEAR as a Retail Sales Educator working closely with the Education Team around the country. Reding will be working in the greater Dallas area and will be primarily based in BEDGEAR’s retail partner store, Nebraska Furniture Mart, to educate retail sales associates on product knowledge, interact with consumers, and drive brand awareness.

Before her move to BEDGEAR, Reding worked with Ashley Furniture and Jackson/Catnapper as a Marketing Specialist and Sales Representative. In those roles, she was responsible for maintaining, increasing, and opening new accounts, while also strengthening brand awareness in her designated territory.  Reding will report to Holly Adorno, Director of Player Development.

Like Reding, Ferdinand “Ferdie” Guinto joins the team as a Retail Sales Educator. He will be stationed in BEDGEAR’s retail partner’s store, Nebraska Furniture Mart in Kansas City. Guinto brings many years of industry experience to his new role having started in the furniture industry at Mattress Firm, overseeing store operations in Kansas City. After spending four years with them, he worked as a territory manager for one of the mattress manufacturing giants.

“As BEDGEAR continues to expand globally, it is a priority to have the right people in place to help manage and further our growth, said Eugene Alletto, CEO, BEDGEAR. “We are thrilled to welcome Christina, Tony, Ashleigh and Ferdinand as part of the BEDGEAR team and are confident they will be additive to our business.”


 About BEDGEAR PERFORMANCE: Founded in 2009, BEDGEAR is the rapid growth, global lifestyle brand of PERFORMANCE bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in more than 4,000 retailers across the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the gold medalist USA Women's National Ice Hockey Team. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything!