BEDGEAR CEO Eugene Alletto Receives 2018 Retail Innovator Award

The founder and CEO of BEDGEAR, a global performance lifestyle brand, Eugene Alletto, has been selected as one of the winners of the prestigious 2018 Retail Innovator Awards under the Disruptor category.

In its fifth year, the Retail Innovator Award recognizes retail executives who are focused on driving change, using groundbreaking strategies and technologies. A retail innovator, BEDGEAR created a seamless end-to-end consumer experience with complimentary digital and in-store components while consistently executing an omni-channel retail strategy.

“It was a great year for disruption in the retail industry,” said Debbie Hauss, Editor-in-Chief of Retail TouchPoints. “We are impressed by the innovative and unique strategies, technologies and ideas retail executives launch into the increasingly competitive retail marketplace. Undeterred by talks of a ‘Retail Apocalypse,’ these pioneers are forging forward with long-term sustainability as their goal.”

Mr. Alletto was honored on Wednesday, May 2nd at the Retail Innovation Conference, hosted annually by Retail TouchPoints in New York City. During his session, he spoke to BEDGEAR’s success with global in-store experiences and how to be additive to your industry. Audience members included New York-based media and other nationally recognized executives in the retail space.  Currently, BEDGEAR is located in more than 4,000 stores and 10+ countries and is working faster than ever to keep up with unprecedented demand.

“I am humbled to have received a Retail Innovator Award and be recognized among my fellow leaders at the conference who, like BEDGEAR, are driving change in the retail industry,” said BEDGEAR CEO Mr. Alletto, of his recent win. “BEDGEAR is focused on pushing our consumers past their limits to embrace new thinking to drive progress and this award validates that strategy. We thank Retail TouchPoints and our customers for giving us this recognition.”


About BEDGEAR PERFORMANCE: Founded in 2009, BEDGEAR is the rapid growth, global lifestyle brand of PERFORMANCE bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in more than 4,000 retailers across the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the gold medalist USA Women's National Ice Hockey Team. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything®! Learn more at