BEDGEAR Appoints New Chief Of Intellectual Property Counsel

Performance bedding brand, BEDGEAR, announced the appointment of Joseph Codispoti as Chief Intellectual Property (IP) Counsel. As the brand continues to grow both domestically and internationally, expanding into new channels, BEDGEAR welcomes Codispoti to oversee the protection of BEDGEAR’s innovative product offerings. He will report to Shana Rocheleau, VP of Strategy.

Codispoti brings more than 30 years of experience in both engineering and law to his new position. A specialist in intellectual property strategy, research and the prosecution of patent and trademark applications, Codispoti will be invaluable as BEDGEAR furthers its IP and patent portfolio and confirms new strategic partners. Prior to joining BEDGEAR, he worked for top technology corporations, including Westinghouse Electric Corporation and Siemens Corporation. As BEDGEAR continues to redefine the sleep category, Codispoti’s background in technology-focused intellectual property positions BEDGEAR as a formidable company in the protection of their groundbreaking brand and products.

“What BEDGEAR has done to develop a truly unique and innovative brand is inspiring and I couldn’t be more excited to join them now as their success continues,” said Codispoti. “I am looking forward to the opportunities that lie ahead as we work together to continue to protect our unique products, sales methods and increase our brand awareness.”

With a continued focus on international expansion as well as entry into the mattress category, BEDGEAR adds Codispoti to the team at an opportune time for the brand. Last year set the stage for growth with launches in China, Mexico, Russia, Australia and New Zealand. The brand continues adding more countries to their roster. Codispoti’s position will provide guidance and strategic direction in the achievement of these pursuits.

“With the explosive growth that the company is experiencing globally – through the expansion of our Performance Sleep Shops and positioning of our IP Portfolio – it is essential to have a leader in this role who will oversee the brand’s IP protection and further development,” said Rocheleau. “We are thrilled to welcome Joseph as part of the BEDGEAR team.”

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About BEDGEAR: Founded in 2009, BEDGEAR is the rapid growth lifestyle brand of performance bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. BEDGEAR's patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in national retailers across the U.S. and Canada, and is expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the USA Women’s Ice Hockey Team. You can’t cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything!