BACK PAGE: Collaboration is Key

Following a busy summer of high-traffic end-of-season sales, autumn tends to be a slower time for the bedding industry. During this time, many companies regroup and begin to finalize major collection roll-outs, product enhancements or collection additions in preparation for the big January market. As such, the fall High Point Market is known as a somewhat quieter affair—giving both manufacturers and retailers the perfect opportunity to touch base and engage in more in-depth discussions.

As always, this issue of BEDROOM covers a wide range of new mattresses, accessories and marketing campaigns to help retailers stock their showrooms. But we have also zeroed in on the many ways manufacturers work directly with sleep shops and furniture stores to maximize their sales—beyond simply making great products.

Our cover story takes a closer look at Boyd Specialty Sleep, a company that always keeps the needs of the retailer at the forefront of its product development. By combining an unwavering commitment to creating unique sleep solutions with the marketing power of licensing trusted name brands, Boyd continues to provide consumers and retailers with unbeatable value.

Throughout this issue, we cover a variety of companies that are providing retailers with the cutting-edge of bedding trends and technologies. In our Features from the Editors, we focus on unique temperature regulation techniques, highlighting products that are sure to resonate with consumers—including Restonic’s TG2 mattress, Glideaway’s Embrace pillow and PureCare’s FRIO protectors.

Many companies make a point to seek out and incorporate retailer input when enhancing, expanding and introducing new collections. Shifman’s new Next-Generation Masters Collection was developed from conversations with dealers at the Spring High Point Market, while Therapedic has enhanced its AgilityAir mattresses in response to the growing demand for heightened airflow. Simmons has also incorporated retailer requests in its latest collection update by introducing a new price point to its high-tech Comforpedic iQ line-up—in addition to unveiling a comprehensive new program of in-store sales tools to help streamline mattress purchasing process.

Our Q&A feature further explores these kinds of relationships from a marketing standpoint. We asked executives from Kingsdown, Restonic and Gold Bond to explain the different ways their companies work with retail partners to make certain that they are getting the most from selling their products.

Whether you are a small independent retailer or a major chain store, a top-10 bedding producer or a local manufacturer, a collaborative approach to sales is important to an industry as dynamic as this one. We’re excited to have a chance to join in the conversation—and we look forward to seeing what kinds of new innovative solutions are on the horizon.