According to a recent study by Wallethub, 18% of this year’s Black Friday deals are deals that were offered in 2018. While this study encompasses a broad array of types of retailers, it makes clear that many, many big box stores are being unoriginal with both the deals they are offering and with their approaches to promoting them.
So our question for you is, are your deals fresh? Will they help grow your revenue? We did a story a while back on unprofitable promotional activities that is useful in considering more closely the promotions you’re offering, their value to your store and to your customers.
Read the full report here.