Airweave Partners With BoConcept To Expand US Distribution

Further expanding its growing global presence, airweave recently partnered with Danish furniture brand BoConcept. Starting on July 1, 2015, airweave toppers and pillows will now be featured and sold at BoConcept SoHo in New York City. Both floors of the modern home franchise will have an airweave lifestyle display featuring product, signage, catalogs and other collateral material. In addition, starting in August, BoConcept will expand the partnership into additional stores in the metro New York area.

The producer of the top selling premium bedding topper in Japan, airweave recently launched in the United States with their first freestanding flagship store in New York City’s SoHo district.  The new store introduces U.S. consumers to the brand’s innovative luxurious high performance bedding toppers, which are backed by ongoing sleep studies. airweave continues to provide quality sleep to top athletes throughout the world.

“We’re very excited to partner with airweave, a brand whose commitment to quality sleep mirrors our own commitment to creating quality, modern furniture and décor,” says BoConcept NY owner Shaokao Cheng. BoConcept specializes in modern, affordable luxury pieces that can be tailored to any space. The company manufactures and sells a wide range of furniture and lifestyle products.

“As we launch in the U.S., we couldn’t think of a more suitable partner than BoConcept,” said Motokuni Takaoka, CEO and president of airweave.  “Their high quality modern brand fits perfectly with our targeted customer, and we look forward to a successful partnership.”

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About airweave: Founded in 2004 by President and CEO Motokuni Takaoka, airweave is one of the leading manufacturers of premium bedding toppers.  airweave began when Mr. Takaoka took over his uncle’s plastics company. Realizing that the plastic resins produced through an injection molding process had unique physical properties, Takaoka developed prototypes for an entirely new application that would revolutionize the bedding industry. The result was the airweave mattress topper, whose state-of-the-art core material consists of three-dimensional resin fibers that offer a higher level of comfort for the best quality sleep.  airweave helps minimize strain on joints, reduce restlessness while sleeping and distribute weight evenly, all of which amount to a life-enhancing sleep experience that leaves people feeling invigorated and refreshed upon waking. 

About BoConcept: BoConcept is a global furniture and decor chain founded in Denmark in 1952. The company’s mission is to create modern, affordable luxury pieces that can be tailored to any space. BoConcept has five locations in the NYC area, all of which are owned and managed by husband-wife duo Shaokao and Niki Cheng. Cheng, a professional interior designer, also edits a popular design blog that features tips and inspiration for the modern home.