Aireloom Strengthens Position in Mid-Priced Luxury Segment
E.S. Kluft & Co. has seen double-digit sales growth in its mid-market luxury segment through its enhanced support of its Aireloom brand. The program has been well received by retailers, who were eager to bring on the coveted brand and are now seeing success with the Aireloom mattress offerings.
“Retailers are looking to add more variety to their showroom floors by bringing in moderately priced luxury offerings. They recognize that an Aireloom mattress provides consumers with the best in American luxury, comfort and support – and at more competitive price points,” said E.S. Kluft & Company President and CEO Earl Kluft. “We continue to make enhancements to our Aireloom models offering a more comprehensive mix of better beds which captures a large portion of the luxury market starting at an attainable price of $2,500.”
Ten years ago, Kluft purchased the product designs and trademarks of Aireloom mattress, a brand that had long fascinated him. In its heyday – the 1950’s through 70’s – Aireloom was considered the “Rolls Royce” of the mattress category. Legend has it that the luxurious look and feel captured the hearts of Hollywood stars, musicians and politicians.
Aireloom’s designs, which have always been known for their sophisticated aesthetic and feel, offer exceptional quality and legacy features such as hand-tied coils and side-stitching. The beds are made with the most technologically-advanced materials available in the world, including the highest quality Belgian jersey knits and damask fabrics, nested coils, New Zealand Joma wool, natural and temperature regulating Talalay latex, bio-based foams, and natural and eco-friendly fibers. The materials are designed to work together to adapt and react appropriately to an individual’s weight and body temperature.
For more information, visit www.kluftmattress.com and www.aireloom.com.
About E.S. Kluft & Co: In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding. Kluft’s Aireloom designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft and Aireloom lines feature the most advanced patented conforming designs and technologies available in the world, as well as the highest quality materials, such as American made natural Talalay® latex, organic cotton, airegelle technology, bio-based foams, natural and eco-friendly fibers, English nested coils, New Zealand Joma wool as well as Belgian jersey knits and damask fabrics. Kluft’s flagship factory is located in Rancho Cucamonga, CA and in 2012 the company added a matching state-of-the-art East Coast facility in Hazelton, PA. Kluft and Aireloom products are available in more than 100 select U.S. retailers and internationally.
