Kluft Names New England Territory Manager

E.S. Kluft & Co., maker and distributor of the Aireloom and Kluft brand luxury mattresses and subsidiary of Flex Group of Spain, announced today that Craig Beauregard has been hired for the new position of territory manager to head up its New England sales division.

Beauregard comes to Kluft with 25 years of experience in field sales and territory management. He will report to Vice President of Sales Chad Megard.

“Craig has a proven history as a successful self-starter with a track record of customer base expansion, growth in revenue and new market development,” said E.S. Kluft & Company Chief Executive Officer David Binke. “His experience and skill set will be great assets as we deepen our partnerships and customer reach in the New England region.”

Before joining Kluft, Beauregard was a territory manager and marketing director for King Koil. He previously worked as an independent field sales representative for several leading brands including Serta. He holds a bachelor’s degree in business administration from Bryant College in Rhode Island.

For more information, please visit kluftmattress.com.

About The Flex Group: Founded in 1912, in Zaragoza, Spain by the Beteré family, The Flex Group is a Top 10 global sleep products producer. It holds market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The holding company is comprised of seven manufacturing companies with a total of nine production centers, and three retail chains with 115 showrooms in seven countries. The brands range from its luxury portfolio of Vi-Spring, Kluft, Aireloom, ASTB, and mid-market offerings such as: Flex, Dorwin and Epeda.

E.S. Kluft & Co., which acquired the Aireloom brand in 2004, produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 500 doors in the United States and internationally.