Ergomotion Expands What A Sleep System Can Do
By Gretchen Kast
As a leading global supplier of adjustable bases, Ergomotion has been at the forefront of the category for nearly 20 years, helping to drive both consumer awareness and product innovation to new heights. Now, at a time when adjustable bases are more prominent than ever before, Ergomotion is once again helping to elevate the category to its full potential. By leveraging smart technology and targeting specific consumer demographics, the company has developed two new adjustable base options that deliver more meaningful solutions. The Dawn House and ErgoSportive not only provide valuable sleep benefits, they situate a good night’s sleep within the larger context of health and wellness. Grounded in in-depth market research and backed by a company ethos that prioritizes transparency, Ergomotion is helping retailers reach a whole new group of adjustable base consumers.
The growth of the adjustable base category has been one of the defining features of the bedding industry over the past two decades. Founded in 2005, Ergomotion contributed significantly to that expansion through both its private and branded products. In its early years, the company was integral to the transformation of the adjustable base from its “hospital bed” associations and into a fully-fledged lifestyle product. Since then, the company has continued to raise the stature of adjustable bases by developing more advanced features that work to improve the overall sleep experience. Coupled with its sleek designs, whisper-quiet technology and innovative value-adds, that message has resonated throughout the bedding industry. Once considered a niche add-on accessory, adjustable bases have become a staple that can be found prominently displayed in mattress and furniture stores across the country.
But even with this increased visibility, there still remains ample opportunity for the adjustable base category to grow. And now Ergomotion is once again driving the segment forward with a new approach that resonates with today’s consumer interests.
“We used to call it a lifestyle choice, where if you wanted to read or watch TV in bed, the adjustability could help you get there,” explains Gui Peres, president of Ergomotion’s Wellness Division. “But today, people are much more in tune with wellness and health and how a good night’s sleep has everything to do with that. They now see the adjustability as part of those health and wellness goals they have in life.”
A key buzzword across all consumer products these days, the “wellness” value proposition has become a sought-after selling point throughout the bedding industry. But Ergomotion is bringing new weight and authenticity to the concept, grounding it with tested technologies, practical applications and tangible benefits.