Summer 2020 Editors’ Picks

Classic Brands

More consumers are turning to online shopping as many retail stores remain shuttered across the country. Building on its expertise in the ecommerce bedding category, Classic Brands has introduced a fully turnkey solution to help brick-and-mortar retailers meet this growing demand. In addition to offering a wide range of boxed mattresses, the easy-to-implement program also includes a supported ecommerce platform and drop-ship services, all of which can be set up and running in just five days. Both of Classic Brands’ East and West Coast distribution centers are equipped with “first-scan” technology, instantly generating tracking numbers for shipments to keep consumers informed about the status of their order.

Precision Textiles

Precision Textiles is helping retailers create a more comfortable shopping experience with new hygienic mattress testing kits. Though brick-and-mortar stores are beginning to re-open, many consumers remain concerned about transmission of the COVID-19 virus. These new testing kits are a vital safety precaution for shoppers as they rest-test sleep systems in-store. Each kit is individually sealed and contains one 60-inch by 40-inch mattress cover and 15-inch by 20-inch pillow cover that are disposed of following every mattress trial. Made from an anti-microbial polyester blend, the sheets are soft-to-the-touch and do not impact the feel of the products.



As the demand for products that promote safety and cleanliness continues to grow, Magniflex has developed an innovative new collection that promotes antiviral and antibacterial properties. The MagniProtect line includes mattresses, toppers and pillows made with ViroStop, which has been proven through independent testing to be effective against inhibiting the growth of viruses and bacteria. Using a unique combination of vesicle and silver-based technologies, the fabric is designed to combat the four factors that help viruses and bacteria proliferate: heat, moisture, fats and proteins. According to Magniflex, the material destroys virus and bacteria particles by up to 99% in just minutes. More than just offering valuable protection, the products in the collection
are also designed to deliver real comfort and support.

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Nationwide Marketing Group

From state specific webinars to a ‘back-to-business’ resource hub and regular research-based updates on retailer response, Nationwide Marketing Group (NMG) has served as a key resource to bedding and mattress retailers over the past few months. A buying, marketing and operational support organization, NMG offers its members digital support, business intelligence, opportunities to build professional networks and more. And, during this fraught time, the organization has opened up select resources to non-members.

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King Koil

With many retailers still struggling to bounce back from temporary store closures, King Koil is deferring payments on all new floor samples and inventory through a new program it calls the “Mattress Stimulus Package.” Understanding that many retailers are facing limited cash flow as they look to re-open their stores, the company is giving all new and existing retail partners until January of 2021 to pay for their orders. King Koil is also offering two new velocity-priced mattress options to complement this new program. Both priced to retail under $1,000, the new models feature many of the same luxury components found in many of King Koil’s higher priced mattresses, including pocketed coils, gel memory foam, Tencel fabric and hand-tufting.

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Podium is offering a free suite of tools to help retailers engage with customers in a new way. Designed specifically for local businesses, the Podium Starter program includes a self-service portal that allows them to message customers directly through channels they already use and trust. Additionally, it enables contact-free mobile payments. These digital tools can help retailers maintain valuable contact with their customers, while still prioritizing safety. Easy-to-use and free, companies can begin texting customers within minutes of signing up for Podium Starter.