Restonic recently teamed up with HGTV stars Drew and Jonathan Scott to develop its new Scott Living Collection. A comprehensive collection of 18 mattress models, this fully revamped national line-up offers a wide range of construction and comfort options—including micro- coil, hybrid, latex and memory foam models. Retailing from $999 to $2,200, the collection also touts advanced proprietary technologies such as AlumniLast temperature management and a dual innerspring support system. By combining high-quality features and approachable price points with a well-established consumer brand that has a built-in fanbase, Restonic has developed a valuable mattress line-up that is sure to be a hit on retail floors.
2. Blu Sleep
In response to retailer demand, Blu Sleep debuted its new Nature Collection this winter. The five-mattress line is designed to coordinate with the brand’s top-selling pillows, offering retailers a simple selling proposition. Providing multiple comfort feels, the collection features memory foam, gel and Blu Sleep’s proprietary AIR POD Technology combined with the brand’s unique water expanded Italian specialty foam. The collection sets itself apart with its roll-pack option so retailers can offer drop shipping or easily warehouse the collection. By offering a roll-packed mattress, Blu Sleep gives its retailers a competitive edge and a convenient shopping experience. The Nature Collection is priced to retail from $1,499 to $2,199.
3. Eclipse International
Eclipse recently launched a new luxury-bedding program with a unique twist. Velika—The Great Bed— displays in-store and offers shoppers the option to choose their comfort preferences, platform foundation upholstery colors and even select leg styles. The design can be ordered in-store or online at home. Accompanying Velika is Eclipse’s comprehensive bricks-to-clicks model that eliminates the need for inventory and provides a distinctive merchandising vignette complete with POP materials, product display and eye-catching signage. While the Velika is unique in that it allows retailers to offer a hybrid buying experience, it upholds Eclipse’s high standards of mattress construction by featuring a two- sided pocketed sleep system with LifeEdge perimeter-edge support, all-natural Talalay Latex and Pima cotton.
4. Advanced Sleep Technologies
Advanced Sleep Technologies set itself apart this year with the launch of its new iSense Sleep brand of adjustable mattresses. The premium mattress line offers the choice of spring, foam and air surfaces with built-in technology to control individual comfort from ultra-plush to ultra-firm using a mobile app. While adjustable mattresses may not be new, iSense is the first brand to offer individual comfort control using spring and foam surfaces, utilizing VariCoil and VariFoam technologies. Advanced Sleep Technologies also provides retail partners with a unique virtual reality education and sales tool to illustrate the products’ features and benefits and enhance the in-store experience.
Understanding that the mattress is only one piece of the overall sleep puzzle, Reverie has introduced Sleep Coach: a new post-purchase program to help customers improve their sleep health. Developed with the expert guidance of doctors, scientists and psychologists, Reverie Sleep Coach delivers personalized sleep education, tips and guides. Consumers have the choice of two different options: a digital-only plan (with curated content based on a sleep profile determined through an online quiz) or a premium plan that features one-on-one training via phone or video chat. Both programs allow RSAs to provide their customers with robust sleep education and training. As an add-on purchase, Sleep Coach can also help ensure greater post-purchase satisfaction as customers learn how to get the most out of their new mattress.
Ergomotion’s Leaf Adjustable Base epitomizes the ease of use and versatility for which the company is known. Complete with wireless remote, head and foot controls, multiple pre-sets (Zero G, Flat and programmable pre-sets), this sporty motion base is lightweight and can be shipped in a single box. Serving the dual purpose of motion base and bedframe, the Leaf can be assembled in under 30 minutes. In addition to its numerous features, consumers will appreciate the motion base’s silent drive motor benefit, gravity release, bump- guard and the system’s standby power system, which protects from power outages.