From the Ceramo pillow it launched at the Winter 2020 Las Vegas Market to its new Conforma line of mattresses, Blu Sleep has been busy this year! And, as usual, the company has taken a unique and thoughtful approach to product development. The Conforma collection offers retailers a bottom-up construction that focuses first on layer one: the base of the mattress. Instead of using springs in the base, the Conforma features Blu Sleep’s signature water expanded foams that are shaped into adaptive columns called Airpods— delivering optimal spinal support and breathability.
BEDGEAR recently rolled out three distinctive new products touted as ‘fashion that functions’—a testament to their stylish appearance and practical use. Its latest mattress collection, the Performance S collection, boasts a luxurious and sporty aesthetic, offering sleepers maximum breathability as well as enhanced cooling properties. The company’s two newest pillows, the Cosmo and Glacier collections, are also built for breathability. The Cosmo emphasizes contouring and comfort relief while the Glacier is designed for the consumer that sleeps hot.
Diamond Mattress is helping retailers keep up with growing demand with five new boxed bed collections. Introduced at summer market, these new offerings include a range of hybrid and all-foam constructions with some of the most sought-after features. For retailers looking to connect with the wellness consumer, the eco-friendly Ethos collection is made with natural latex, organic cotton and Diamond’s dynamic edge wrapped coil system. It ranges from $1,499 to $1,999 at retail. For a more entry-level option, the Restore Copper offers both copper memory foam and a CoolTouch temperature regulation fabric cover for just $799 to $899. Designed to deliver unbeatable value, each line also gives retailers a unique private label opportunity.
STORIS & Katapult
As many consumers remain cautious about in-person shopping, it’s essential for retailers to find new solutions to accommodate this shift in buying habits. Offering a variety of safe ways for consumers to access your products both in-person and online along with robust financing support will help you widen your customer base and better support your loyal shoppers. For example, STORIS helps to streamline your in-person or online shopping experience with its suite of retail software solutions that include POS, customer service support, logistics and distribution capabilities, inventory management and more. And, companies like Katapult support the physical accessibility by creating fiscal accessibility with lease-to-own solutions that give consumers the power to buy now and pay in full over time.
The Pillow Bar
The Pillow Bar has expanded its sleep accessories to include a variety of unique add-on purchases. The company’s sand sheet set is made of 400 thread count cotton sateen. Available in king or queen size, these exceptionally soft sheets comes packaged in an eye-catching white glossy box—creating an elegant gift option. The company also offers retailers an even more creative option with its Inspire Dreams Signature Candle. Blending gardenia and lavender scents, this soy-based candle creates a truly relaxing bedroom environment. And with the option of a custom label, retailers have the chance to reinforce their branding.
Spring Air is committed to supporting its retail partners as they navigate consumer demands both in-store and online. At the summer market, the company unveiled a suite of new roll-packed mattresses—including three all-foam constructions and one hybrid option. Ranging in retail prices from $299 to $599, these new models provide retailers with a versatile collection of entry-level mattresses. At the top of the line is a hybrid mattress made with memory foam, pocketed coils and a combination of gel-infused memory foam, bamboo and charcoal ventilated foams— delivering meaningful features at a velocity price point.