1. Boyd Specialty Sleep
After nearly two years of test marketing, Boyd Specialty Sleep has officially unveiled its iZone Collection. Touted as “innovation without complication,” the hybrid line-up utilizes air, water and memory foam to create a sleep system that is completely customizable without the use of electronics. By combining familiar components in entirely new ways, Boyd has developed an exciting new take on personalized bedding. And with a strategic online marketing component that clearly drives consumers to try out the mattress in stores, the iZone is already a proven success at retail.
HomTex delivers quality top-of-bed solutions with its DreamFit brand. In addition to innovative pillow and protector options, DreamFit offers a wide range of sheeting that features a selection of both natural and blended fabrics and fibers ranging from 100% cotton percale and sateen to performance Micro Tencel and Sumpima cotton blends. Categorized with a 7 Degree step-up program, all of DreamFit’s sheet options are uniquely designed to provide a comfortable and conforming fit regardless of the size and thickness of the mattress— delivering a valuable solution to a common consumer problem.
Developed to work in concert with its Unity Sleep System, Dormeo’s new 230GX mattress boasts a split-head design that allows consumers to enjoy individualized comfort positions within one bed. Employing two different kinds of cooling technology— HydraCOOL foam for improved air circulation and AirCOOL Gel Foam for self-adjusting, pressure-relieving, cool comfort—the 230GX also features two layers of Dormeo’s revolutionary Octaspring Sleep Technology for optimal body-contouring zoned support.
4. Therapedic International
Bringing fresh energy into the bedding market, Therapedic is drumming up renewed excitement for the mattress buying process with its new four-bed Bravura Collection. Positioning the line as the “sound of sleep,” Therapedic merges the technical wellness benefits of copper-infused memory foam and latex with a nostalgically playful musical marketing concept. Each bed in the collection bears the name of a classic rock album and features side paneling decorated with subtle music notes that work back to in-store signage, creating a “conversation starter” between retailers and potential customers.
Customatic is helping retailers connect with the growing baby boomer consumer base with the Independence adjustable base. Designed to alleviate the struggle many elderly sleepers experience when getting out of bed, the Independence enhances the traditional head-and-foot adjustability with a new “swing and lift” feature that brings the consumer to a fully seated position then gently lifts them out of bed. With a hand-held remote and a modern style and design, the Independence is a valuable sleep solution that offers aging consumers the assistance they need and the freedom they want.
6. Blu Sleep
Blu Sleep is delivering true value to the specialty sleep category with its three-bed Nubia collection. Each mattress features a unique support layer made from the company’s adaptive Blu Adaptive Foam Technology. The single-piece foam construction enhances the durability of the mattress, while strategic air venting creates individualized zoned pads that contour to the body, eliminate pressure points and minimize motion transfer. With three distinct comfort options, including the top of the line 3.0 model that features an additional pressure relieving top layer, Blu Sleep offers retailers a clear step-up story in both price and benefits.