Category Archives: Q & A

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Q&A: The In-Store Mattress Shopping Experience

Q&A: The In-Store Mattress Shopping Experience

The ongoing growth of the online-only, direct-to-consumer market segment has done more than simply “disrupt” the bedding industry; it has shed light on some issues that have been lingering for years. For many busy shoppers, the process of rest-testing can feel arduous—especially when they’re faced with a showroom full of options and a limited...

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Q&A: The Boxed Bed Trend

Q&A: The Boxed Bed Trend
With every passing month, the bed-in-a-box craze seems to be growing more ubiquitous. These new boxed offerings require manufacturers and retailers to rethink a number of different aspects of the full sales process: from product technology to digital marketing channels to delivery options and price points. But will this...
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Q&A: 2016 Predictions

Q&A: 2016 Predictions
With new advanced technologies and digital platforms now available, mattress buyers have more choice than ever before. Given that the bedding marketplace is changing so rapidly, we’re curious about where you think the industry is headed this year. From the big consumer trends to the new retail sales challenges...
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Q&A: Brand Partnerships

Q&A: Brand Partnerships

As the number of mattress brands continues to grow, more companies have begun looking outside the bedding market for new ways to stand out on showroom floors. For many independent manufacturers, strategic partnerships have become an essential marketing decision. Whether teaming up with well-known furniture brands, sports teams, public figures or TV shows, savvy...

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