Category Archives: Q & A

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Q&A: Brand Partnerships

Q&A: Brand Partnerships

As the number of mattress brands continues to grow, more companies have begun looking outside the bedding market for new ways to stand out on showroom floors. For many independent manufacturers, strategic partnerships have become an essential marketing decision. Whether teaming up with well-known furniture brands, sports teams, public figures or TV shows, savvy...

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Q&A: Staying Relevant In Today’s Industry Landscape

Q&A: Staying Relevant In Today’s Industry Landscape

As the retail landscape continues to change, it appears that the bedding industry is in the midst of a major evolution. From savvy social marketing to high-tech products to nontraditional and e-commerce distribution channels, many companies are starting to rethink the ways this industry has approached bedding design, manufacturing and sales.

How are you...

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Q&A: What Does Performance Mean?

Q&A: What Does Performance Mean?
As the number of high-tech mattress, sheet and pillow collections continue to grow, the latest buzzword in bedding is definitely “performance.” Offering a unique athletic or wellness story, these products provide consumers with tangible physical benefits—and retailers with the opportunity to successfully add-on to their mattress sales.
But the specific definition of “performance” bedding can differ...
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Cultivating a Cohesive Brand Identity

Cultivating a Cohesive Brand Identity
Consumer recognition can play an integral role in any retail environment. A number of mattress companies have made strategic branding decisions recently, developing distinct, recognizable identities. The benefits of which extend beyond the manufacturer to their retail partners, helping to boost perceived value, expand market reach and, ultimately, lead to higher sales. HOW DO YOU CULTIVATE...
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