Today’s bedding retailers are facing an onslaught of new challenges as e-commerce retailers and direct-to-consumer brands push the “race to the bottom” even lower than before. As consumer expectations shift towards entry-level prices, many traditional mattress brands have opted to slash price points in order to remain competitive. While some retailers can make up...
While the majority of mattress sales are still made in brick-and-mortar stores, the growth of the ecommerce marketplace has become too significant to ignore. In 2012, online sales made up only 5% of the total mattress sales in the US—but in just five years, that number has jumped to nearly 10%. Today, the web...
The bedding industry has made major technological strides over the past few years: today’s mattresses and accessories are smarter and better engineered than ever before. Looking out on the manufacturing landscape, the level of innovation may seem boundless. But ingenuity is most beneficial when it truly connects with customers—whether it provides key solutions or...
