How Beautyrest & Shifman are helping retailers counteract negative messaging within the mattress industry.
Q&A: How To Counteract Negative Messaging
Q&A: Staying Competitive At The Entry-Level Price Point
With the continued growth of the online mattress market, many bedding retailers are finding it increasingly difficult to compete at the $1,000 price point. As more consumers are opting for the convenience and affordability of ecommerce boxed bed brands, retailers who had previously focused on the entry-level price points are looking for new ways...
Q&A: Helping Brick-And-Mortar Retailers Stay Competitive
While the ecommerce market has grown significantly in recent years, brick-and-mortar retail remains a valuable piece of the sales puzzle. Over the past year, we’ve seen more and more online bedding brands branch out to include traditional retail distribution strategies. This shift will come as no surprise to industry veterans, who understand how integral...
Q&A: Protecting The Margins Of Retail Partners
Today’s bedding retailers are facing an onslaught of new challenges as e-commerce retailers and direct-to-consumer brands push the “race to the bottom” even lower than before. As consumer expectations shift towards entry-level prices, many traditional mattress brands have opted to slash price points in order to remain competitive. While some retailers can make up...
