Category Archives: Marketing

Wright of Thomasville offers Express Showroom Solutions

THOMASVILLE, NC – Wright of Thomasville raises the performance bar with its “Wright Express Showroom Solutions” series of embroidered promotional products that can be delivered to customers within five days. The program was developed to help customers who need smaller lots of embroidered pillows, shams and foot protectors, with less intricate production requirements. Customers can select...
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Simmons Launches Second Cross-Country Mobile Roadshow

ATLANTA – Simmons Bedding Company launched the ComforPedic Loft™ line with the AirCool™ Sleep System Tour, a “showroom on wheels” that will travel cross-country. The tour, which kicked off in Indianapolis, will travel more than 10,000 miles in a span of 20 weeks to visit retailers in 35 cities across America. With the current housing...
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Spring Air’s New Branding & Marketing Initiative Reinforces Company Values

Spring Air BOSTON—Spring Air introduced a comprehensive, multi-media marketing program for retailers developed specifically to promote and reinforce its brand values, key product benefits and proprietary innovations, the company announced. The three-pronged, communications initiative focuses on Spring Air’s primary business values embodying consumer trust, proper sleep support and innovation through exclusive, patented product designs. “This is the...
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Sealy Drives Innovation in Digital Marketing Space

TRINITY, NC– Sealy, Inc. (NYSE: ZZ), continues to drive industry innovation with a new digital approach to support the Whatever you do in Bed, Sealy Supports It™ marketing campaign. Launched in mid-May, the campaign, which includes banner advertising, video pre-roll or brief commercials shown prior to online video, mobile, search and a refreshed In Bed™...
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