Category Archives: Marketing

Gold Bond Focuses its Marketing Efforts

Gold Bond Mattress has decided not to renew the lease on the company’s Las Vegas World Market Center showroom instead focusing its marketing efforts on High Point and increasing personalized visits to retailers. Company executives will be at the Winter Market as attendees...
Read more

Pure LatexBLISS Launches New Website

By: Christopher Schriever Pure LatexBLISS™ revamped its website using “info-tainment” – a combination of video segments and other real time tools – to better educate consumers about Pure LatexBLISS mattresses, pillows and toppers. “Our brand strategy has evolved to pre-selling consumers as they canvas the...
Read more

Budget-Friendly Promotional Offerings from Wright of Thomasville

By: Christopher Schriever Expanding on the success of the company’s Express Showroom Solutions program, Wright of Thomasville, developed a budget-friendly top-of-bed line to better serve its customers. With retailers expanding their selection of value products, the new line fills a need for more cost-effective options to dress and protect merchandise, while satisfying the need for dynamic...
Read more