Category Archives: Marketing

Simmons Launches Second Cross-Country Mobile Roadshow

ATLANTA – Simmons Bedding Company launched the ComforPedic Loft™ line with the AirCool™ Sleep System Tour, a “showroom on wheels” that will travel cross-country. The tour, which kicked off in Indianapolis, will travel more than 10,000 miles in a span of 20 weeks to visit retailers in 35 cities across America. With the current housing...
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Spring Air’s New Branding & Marketing Initiative Reinforces Company Values

Spring Air BOSTON—Spring Air introduced a comprehensive, multi-media marketing program for retailers developed specifically to promote and reinforce its brand values, key product benefits and proprietary innovations, the company announced. The three-pronged, communications initiative focuses on Spring Air’s primary business values embodying consumer trust, proper sleep support and innovation through exclusive, patented product designs. “This is the...
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Sealy Drives Innovation in Digital Marketing Space

TRINITY, NC– Sealy, Inc. (NYSE: ZZ), continues to drive industry innovation with a new digital approach to support the Whatever you do in Bed, Sealy Supports It™ marketing campaign. Launched in mid-May, the campaign, which includes banner advertising, video pre-roll or brief commercials shown prior to online video, mobile, search and a refreshed In Bed™...
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Boyd Specialty Sleep is Awarded Two New Patents

ST. LOUIS—The U.S. Patent and Trademark Office has issued Boyd Specialty Sleep two new patents related to the company’s exclusive Sleep Metrics™ in-store mattress and pillow selection system. The new patents for Boyd’s Sleep Metrics assessment technology, originally developed in 2008, bring to more than 30 the total number of patented products, components, processes or systems...
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