Category Archives: Marketing

Make a Great First Impression on the Retail Floor

When it comes to placing mattresses on your showroom floor, it is as much about having the right collections as it is, presenting the collection well. Dressing a mattress with appropriate top of bed, point-of-sale signage, increases a mattresses’ visibility, generates interest and...
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Simmons Bedding is Living Life Fully Charged™

This morning Simmons Bedding Company announced the introduction of a complete brand transformation, making a commitment to communicate directly with consumers and to provide them the brand promise of “Living Life Fully Charged™.” This new tagline sets the stage for the company’s upcoming advertising...
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Paramount Sleep hosts Secretary of Commerce John Bryson

Following the president's State of the Union address, Paramount Sleep hosted Secretary of Commerce John Bryson to a talk about manufacturing and how the Commerce Department can help businesses build products here in America. [caption id="attachment_1546" align="alignleft" width="240" caption="Secretary of Commerce John Bryson & the Paramount team"] Read more