Category Archives: Marketing

BEDGEAR’s Performance Sleep Shop Heads To The Brick

BEDGEAR recently announced an extended partnership with long-time retail partner and Canada’s largest retailer of furniture and mattresses, The Brick. Bringing its M3 Mattress and Performance Sleep Shop to two of The Brick’s retail locations, BEDGEAR is dedicated to delivering a personalized in-store retail experience where consumers can get fit...

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Nectar By Resident Debuts “Awaken Great Sleep” Campaign

Resident, a house of digitally-native home furnishing brands recently launched the latest campaign for its mattress brand, Nectar. The digital ad series introduces motivational sleeper Yawn Yawnson, a sleep-obsessed industry evangelist with a singular goal: ignite the world’s quietest revolution and "Awaken Great Sleep." Developed specifically for YouTube, Facebook and Instagram platforms, the...
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