Category Archives: Marketing

King Koil Redesigns Website

As part of its corporate rebranding around the tagline “We Bring Sleep Home,” mattress manufacturer King Koil has completed the redesign of its website to reinforce the relationship between rest, renewal and luxury. The revamped website, www.kingkoil.com, provides an upscale presentation for the brand’s collections and coordinates with the company’s strategic move to...
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Saatva Brings Its Online Retail Experience To Its New Viewing Room In Manhattan

Saatva, a direct-to-consumer luxury mattress and home furnishings brand, is bringing its online retail experience to life with the grand opening of its“Viewing Room.” Located at 969 Third Avenue (58th Street) in Manhattan and designed by renowned interior designer Vicente Wolf, the immersive 3,300-square-foot destination marks the Saatva brand’s first physical location. Viewing Room...
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Verlo Mattress Ad Campaign Celebrates “Awkward Holiday Photos”

Holiday marketing campaigns are shifting into high gear one week before Thanksgiving. Milwaukee-based Verlo Mattress, which manufactures and sells mattresses from its 34 stores primarily in the Midwest, is taking a humorous tack in its latest commercials currently streaming online and on broadcast television in select markets. The current ”Bad at Marketing, Great...
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