As part of its corporate rebranding around the tagline “We Bring Sleep Home,” mattress manufacturer King Koil has completed the redesign of its website to reinforce the relationship between rest, renewal and luxury. The revamped website, www.kingkoil.com, provides an upscale presentation for the brand’s collections and coordinates with the company’s strategic move to...Read more
Kingsdown has turned to a fashion industry executive to synthesize its marketing and branding for its United States, Canada and Zedbed business units.
Saatva, a direct-to-consumer luxury mattress and home furnishings brand, is bringing its online retail experience to life with the grand opening of its“Viewing Room.” Located at 969 Third Avenue (58th Street) in Manhattan and designed by renowned interior designer Vicente Wolf, the immersive 3,300-square-foot destination marks the Saatva brand’s first physical location. Viewing Room...Read more
Holiday marketing campaigns are shifting into high gear one week before Thanksgiving. Milwaukee-based Verlo Mattress, which manufactures and sells mattresses from its 34 stores primarily in the Midwest, is taking a humorous tack in its latest commercials currently streaming online and on broadcast television in select markets. The current ”Bad at Marketing, Great...Read more