Category Archives: Marketing

New Ads Focus On Bob-O-Pedic Mattresses

These days there seems to be more mattress companies than people who sleep. Yet, there is one company who's been in the bedding game for 30 years – eons in today's bedding boom – that's aiming to break out of the pack with a new ad campaign focused on its signature bedding line. Read more

MLILY Launches First National Advertising Campaign

Taking its message to the iHeartRadio airwaves during Presidents Day, one of the most popular holidays for promoting mattresses, MLILY recently launched its first national advertising program that will air in seven cites and reach 16 million listeners. The 30-second commercials are designed to drive traffic to local retailers in Miami, Seattle,...
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King Koil Develops POP To Support Smartlife Mattress

King Koil has developed a point-of-purchase system to support the retail rollout of its Smartlife Mattress by King Koil, which is designed adjust to body shape, weight, sleep position and preferences. The new in-store presentation includes a high-definition screen mounted above the bed to help consumers understand the technology built into the...
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