Category Archives: Marketing

STORIS Unveils Customer Experience Management Technology

STORIS has launched the latest addition to its Unified Commerce Solution, CXM: Customer Experience Management. CXM is an in-store technology application designed to empower retail sales associates to deliver exceptional customer experiences.
According to technology consulting firm, Gartner, CXM is “the practice of...
Read more

Spring Air’s New Marketing Campaign Emphasizes Authenticity


As part of its recent rebranding efforts, Spring Air International has refreshed its logo, developed a new tagline and streamlined its approach to communicating the values and standards of the 92-year-old company.   The company collaborated with the Los Angeles-based branding agency, FireCode, and several key stakeholders to first crystalize its core beliefs and more authentically communicate its essence by identifying its target audiences in the...
Read more