A while back we wrote about the value of content marketing. Content marketing is shared content (images, videos, blog articles, social media and even podcasts) that stimulates interest in a product or service but does not directly promote a brand. This form of engagement builds awareness of your...
Utah Business magazine has named the Malouf Foundation’s OnWatch training the Best PR Launch at the awards for Sales and Marketing Professionals of the Year. This is one of three awards the OnWatch training has won recently, along with a HOW Logo Design Award and an American Graphic Design Award Gold Recognition. The...Read more
The Spring Air bear, a fixture in the mattress manufacturer’s advertising and marketing efforts until going into hibernation a decade ago, is back for an encore performance in a new campaign that touts Spring Air’s flagship Back Supporter line. The bear, whose Goldilocks-esque routines gave rise to the “that just right feeling” tagline...Read more
Nationwide Marketing Group has launched a new, first of its kind program to help its retailers succeed in today’s digital world. At the buying group’s PrimeTime event in Las Vegas, running now through Feb. 13, Nationwide and its digital marketing partner, Retailer Web Services (RWS), will officially rollout Nationwide Digital Rewards. The...Read more