Category Archives: Marketing

Our Tips For Social Media Sharing

Our Tips For Social Media Sharing

A while back we wrote about the value of content marketing. Content marketing is shared content (images, videos, blog articles, social media and even podcasts) that stimulates interest in a product or service but does not directly promote a brand. This form of engagement builds awareness of your...

OnWatch Training Wins SAMY Award For Best PR Launch

OnWatch Training Wins SAMY Award For Best PR Launch

Utah Business magazine has named the Malouf Foundation’s OnWatch training the Best PR Launch at the awards for Sales and Marketing Professionals of the Year. This is one of three awards the OnWatch training has won recently, along with a HOW Logo Design Award and an American Graphic Design Award Gold Recognition. The...

Iconic Spring Air Bear Emerges From Hibernation

Iconic Spring Air Bear Emerges From Hibernation

The Spring Air bear, a fixture in the mattress manufacturer’s advertising and marketing efforts until going into hibernation a decade ago, is back for an encore performance in a new campaign that touts Spring Air’s flagship Back Supporter line. The bear, whose Goldilocks-esque routines gave rise to the “that just right feeling” tagline...

New Digital Rewards Program Bundles RWS’ Software

New Digital Rewards Program Bundles RWS’ Software

Nationwide Marketing Group has launched a new, first of its kind program to help its retailers succeed in today’s digital world. At the buying group’s PrimeTime event in Las Vegas, running now through Feb. 13, Nationwide and its digital marketing partner, Retailer Web Services (RWS), will officially rollout Nationwide Digital Rewards. The...