Category Archives: Marketing

Spring Air Virtually Introduces Breathe

Spring Air is continuing to innovate its new product introduction strategy with the exclusively digital launch of its four-model Breathe collection of mattresses. Coming on the heels of its announcement earlier this year to launch products at times of the year that meet its retail customers’ needs, as opposed to the trade...
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MLILY USA Offers Virtual Showroom Tour

For those retailers not attending Las Vegas Market in person, MLILY USA is offering an interactive 360-virtual showroom tour as an alternative experience. Launched in tandem with the Market’s opening day on April 11, the tour showcases MLILY’s wide array of products with detailed product images, videos and descriptions. The 360-degree virtual tour...
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