Category Archives: Marketing

Iconic Spring Air Bear Emerges From Hibernation

The Spring Air bear, a fixture in the mattress manufacturer’s advertising and marketing efforts until going into hibernation a decade ago, is back for an encore performance in a new campaign that touts Spring Air’s flagship Back Supporter line. The bear, whose Goldilocks-esque routines gave rise to the “that just right feeling” tagline...
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New Digital Rewards Program Bundles RWS’ Software

Nationwide Marketing Group has launched a new, first of its kind program to help its retailers succeed in today’s digital world. At the buying group’s PrimeTime event in Las Vegas, running now through Feb. 13, Nationwide and its digital marketing partner, Retailer Web Services (RWS), will officially rollout Nationwide Digital Rewards. The...
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