Category Archives: Marketing

How Customer Data Is Impacting Retailers Today

And what tools should you be using?

With the proliferation of digital-first, direct-to-consumer brands, we are also seeing a wider range of more creative and high-tech marketing approaches—and as a result, a greater increase in marketing spends. While digital-first, DTC marketing, data collection and product development are sometimes considered to be...

Read more

The Power Of Wellness: Why You Should Be Tapping Into This Growing Market

The mattress industry has always been intrinsically linked to health and wellness. Above all else, the true purpose of a mattress is to facilitate quality sleep—and quality sleep is an essential part of maintaining physical, mental and emotional health. But that essential purpose has too often been obscured by a number of other...

Read more