Category Archives: Industry

Kingsdown’s Educational Videos Developed to Help RSAs to Increase Sales

Kingsdown Inc., recently introduced a series of brief educational videos as part of its stand-out digital point-of-purchase (POP) displays for retail partners. The videos were developed to assist RSAs while improving the consumer’s shopping experience. Kingsdown videos have three goals: first to train retail sales associates, second to educate consumers, and third to increase brand...
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What Drives Innovation Q&A

Whether you’re a retailer or a manufacturer, new ideas can make a huge competitive difference. Whether these developments take the form of new products, selling techniques, packaging or presentations, new approaches can expand business opportunities and increase sales. Innovation helps set companies apart from crowd. To find out what’s behind some of the most exciting new developments in...
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Back page from the Publisher

New products excite us and leave many of us wondering how we managed before these revolutionary new items were developed. As spring sprouts anew, we’re devoting this issue to exploring innovation. We start by highlighting a few of our finds from the International Sleep Products Association’s (ISPA) EXPO and close by discussing the innovation process...
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Comfort Solutions Continues Reaching Out

Like many of the top mattress manufacturers, Comfort Solutions, which is based in Willowbrook, Illionois, has an active outreach program. With the company’s dealers’ support, Comfort Solutions hopes to raise at least $1 million for the world-renowned St. Jude Children’s Research Hospital by March 31, 2013. “We hope to achieve this goal not only by making...
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