In a recent Q&A session by Malouf, its national sales manager Eric Holmstead and product development manager Ryan Carlisle discussed updates to the Salt Flat line—including what products are trending and what retailers can expect to see in the coming months. Read a short synopsis of the interview below:
How have retailers responded to the Salt Flat line?
Holmstead: Salt Flat fell in line with our other products perfectly. Retailers are thrilled that they can now directly access high-end furniture through the same vendor, which helps simplify their lives. Our partners are impressed with the style and quality of the Salt Flat line, and they’re excited to offer these products to their customers.
What are a few best-sellers?
Carlisle: People love the Bowe Sectional. Our customers really like the product’s modular construction because it gives them the freedom to customize the sectional however they want. A few other top-sellers include the Ironwood Dining Table, the Wells Leather Sofa, the Heath Bed and the Barne Bed.
How can retailers order Salt Flat products?
Holmstead: Retailers can get a product catalog from our Wholesale Resource Center or by contacting one of our sales reps at firstname.lastname@example.org. Salt Flat products are available through our container direct program, but we expect to have inventory in our warehouses by early next year.
What new Salt Flat products are in the works?
Carlisle: Our team is working diligently on some exciting developments. The Bowe Sectional is available in leather and a performance fabric, which will be the case for other sofas in the lineup. We’re also designing some new rugs and accessories and experimenting with exotic woods for our dining tables.
Where can retailers experience the Salt Flat line?
Holmstead: Retailers can experience Salt Flat™ furniture in our High Point and Las Vegas showrooms or at our Logan headquarters. Salt Flat will be a huge focus for us at Las Vegas Market, and we invite our partners to check it out along with our other product releases.
About Malouf : A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufsleep.com.
About Salt Flat™: Salt Flat™ is a home furnishings company that emphasizes expert craftsmanship, thoughtful details, and enduring materials. The Salt Flat™ product line has been honed through 30 years of commitment to high-quality pieces, and today’s offerings include more than 150 options. Products included in the lineup are upholstered, full-grain leather, and motion furniture; solid-wood dining and occasional sets; and solid-wood and wrought-iron bedroom sets. The full catalog includes sofas, sectionals, loveseats, ottomans, accent chairs, occasional tables, storage and office solutions, dining tables, dining chairs, dining benches, buffets and sideboards, dressers, nightstands, and beds.