Thread Experiment, the first ever brand of home bedding dedicated exclusively to men, launched its Spring/Summer 2017 collection today exclusively on ThreadEx.com. The collection is the sixth for the lifestyle brand, and will include a collaboration with menswear brand Hook & Albert.
The designs for the new collection embrace seasonal interpretations of current menswear fashion trends, with a mix of window-pane, classic blackwatch plaid and bold masculine paisleys designed in masculine colors. The full line-up will include four original duvet covers and comforters and five new sheet sets, which are available from twin through California King sizing. Manufactured using only natural fabrics, Thread Experiment spring/summer collection is offered in both 100% pure long-staple cotton and textured linen/cotton blend. Pricing begins at $98 for sheets, $138 for duvet covers and $168 for comforters.
“We created the first ever home bedding line designed for men because every other home brand has ignored the male customer,” said co-founder Greg Shugar. “We think a man's bedroom should be an extension of his personal style, so we wanted to give him options in patterns and colors that cater to his masculine sensibility."
For more information, visit ThreadEx.com.
About Thread Experiment: Thread Experiment is the first ever brand of its kind, designing home bedding dedicated exclusively to men. Launched in May 2015 by co-founders Greg Shugar, Justin Mikita and Greg Winner, the new category development was a natural progression for the co-founders who have launched successful brands like The Tie Bar, Tie the Knot and more in the past. A commitment to social responsibility pervades each project, with Thread Experiment donating a full bedding set to a homeless shelter or other place in need with the purchase of any full bedding set from its collection.