The SSA Showroom Spotlights New High-Tech Fabrics and Advanced Accessories

BSensible Fitted Sheets

Going into 13 years of continuous presence at the Las Vegas Furniture Market (and decades of annual trade shows before that), the Specialty Sleep Association (SSA) will host 28 different brands and manufacturers—five of which are new this year.

“We draw in hundreds of retailers and industry guests,” explained Executive Director Tambra Jones. “And we continue to serve as an advocate, a strong marketing platform for new companies and continued support for expanding entrepreneurial member companies.”

Throughout the SSA showroom, retailers will find a wide variety of innovative products from both new companies and market veterans. In addition to mattress introductions from companies such as IVO Mattresses, Swiss Bliss Mattress Company and US Sleep Products, the showroom will also feature a number of exciting new sleep accessories.

New to the SSA showroom this year, BSensible will showcase its BSensible Fitted Sheets and Pillowcases at the winter market. Made from exclusive fabric technologies, these sheets and pillowcases can also be used as mattress and pillow protectors. Using its own Dermofresh processing technology, the company has developed a fabric that it claims is the perfect blend of Tencel fiber and Smartcel Sensitive cosmetic grade zinc oxide. Through an exclusive thousand-point laminating system, that fabric is laminated onto a technical polyurethane membrane that is waterproof, breathable and stretchable. Acting like a second skin, this thin membrane’s unique properties make it completely unnoticeable as it enhances sleep comfort. This two-in-one protector and fitted sheet is available in a full range of neutral colors that matches most bedding products. BSensible reports that this product innovation is exclusive worldwide, and that all these properties will not go away after repeated washing.

Also new to the SSA showroom, Orthex Canada is spotlighting its Posture Cushions and Posture Pillows at the winter market. Created “to make a difference in people’s lives,” the new cushions and pillows are designed to improve posture to help with back, shoulder, neck or leg pain, as well as sciatica, breathing, and digestive and blood flow issues. Like all of the company’s offerings, they were developed through a rigorous design and testing process while working with a team of healthcare professionals. Each Orthex product is made with CertiPUR-US certified gel-infused memory foam, covered with bamboo viscose knit and carefully assembled by hand to maintain consistency in quality, comfort and durability.

Remarkable Pillow will introduce its new Hotel-Gel Pillow in the SSA showroom. This American-made washable pillow has a CertiPur-US Shredded Gel Core with a luxurious and comfy terry cloth cover. Shipping in a box of a dozen, the new pillow has a wholesale price of $12 and comes with free freight.

Restmedic will feature its Bed Bug Spray at the winter market. Marketed as a totally natural ingredient that does not contain pesticides, this spray was designed to eliminate bed bugs, carpet beetles, ants, roaches, fleas, ticks, silverfish, millipedes and centipedes. Made in USA, Restmedic’s Bed Bug Spray is “non-toxic to all mammals and does not harm the environment when used according to the labeled instructions.”