The Specialty Sleep Association (SSA) is bracing for another busy winter Las Vegas Market. The association expects this year’s showroom traffic to exceed that of last year’s, which saw more than 550 individual retail buying groups and businesses stop by. Seven of the 34 exhibitors are new to the showroom, further expanding the selection of sleep technologies and solutions featured within the space.
“The retail attendance does not include the hundreds of sales reps, suppliers, manufacturers, industry leaders, associations, and other industry people who use the SSA space to make contacts and to conduct business,” said Tambra Jones, SSA executive director. Jones also confirms the continued trend of growth among online retailers, direct-ship businesses, private label companies and vertically integrated businesses who check out the SSA showroom. “We do see the changes in the mattress marketplace reflected in our attendance showing an increase in diversity in both buyers and exhibitors.”
The seven new exhibitors at the winter market include Assured Comfort Hi-Lo Adjustable Beds, Cyme Tech Inc., Lifestyle Comfort, PineTales, Inc, Slumba Mattress, Tonight Sleep Labs and ZBD Bed.
Assured Comfort Hi-Lo Adjustable Beds will showcase three different adjustable foundations. Available in twin, full, queen and split-king size, each model is “Made in the USA” and comes with quiet, remote-control articulation.
Cyme Tech, Inc is showing its Stellar Home Furniture line for the first time. This line includes contemporary Murphy bed and storage products designed to help consumers make the most of their home’s square footage. Made of manufactured wood and available in multiple trendy finishes, the Stellar Home Murphy bed selection and matching storage units feature a modern style—making them an ideal space-saving solution.
Lifestyle Comfort is showing its “Easy-Out” bed, which becomes a chair and lifts its occupant up and out. It also features a whole-vibrate plate inside the bed.
PineTales, Inc prides itself on creating and marketing “America’s finest Buckwheat and Millet Hulls Pillows.” The company designs pillows with a modern and distinctive look, made from exclusive fabrics that are not found on any other natural pillows on the market.
Slumba Memory Foam Mattresses and Pillows, known for launching “mattress in a box” in Australia over ten years ago, believes that consumers should be able to obtain comfort and support at an affordable price. Slumba promises its customers “the right fusion of support, breathability and alignment,” with pillows made from bamboo-charcoal memory foam. The company has added a level of cooling relief by wrapping the pillows in a hypo-allergenic ice-fiber cover to regulate the sleeper’s temperature during the night.
Tonight Sleep Labs is unveiling its signature 3–1 adjustable pillow. The exclusive fiber-filled pillow has varying density and loft to suit every type of sleeper. The company is also featuring memory foam pillows and mattress toppers using copper gel, graphite gel and memory foam with phase change technology.
ZBD Bed is introducing a new CBD-infused mattress that promotes healing, relaxation and rest. ZBD products are currently sold exclusively online, but the winter market will mark the company’s introduction to the wholesale market.
The SSA Showroom will also feature a wide range of returning exhibitors showcasing new, improved and expanded bedding product lines. Showroom veterans include:
Baltica Natural Products will be showcasing the brand’s Arcusbeds, a line of superior quality natural and organic luxury mattresses, which are handmade in Europe. The company now features GOLS-certified organic latex in its flagship products, which also feature five different certifications for quality and natural or organic content.
Best Rest continues its US market expansion with new product introductions, including the Lux Personalized Sleep Mattress and Prive, Attainable European Luxury. After a very successful summer launch at the SSA Show and a whirlwind 12-state tour to numerous retailers, Best Rest is now seeking to expand its sales team into a national presence and welcomes reps to its show-space. The company will feature new soy-based pillows to compliment the Best Rest line of European, hand-crafted mattresses.
Bedding Technologies Industries will be introducing two new mattresses-in-a-box. One is a 12-inch hybrid gel memory foam mattress infused with copper. The other is a 13-inch gel memory foam hybrid mattress. The company will also feature two new metal beds-in-a-box with headboard, footboard and platform.
Bio Sleep Concept is introducing its new patented Latex Mattress Topper, which warms or cools the sleeper’s body to guarantee an excellent night’s sleep. The new system is named HOCOMAT. It is a patented process that combines all the benefits of latex sleep with hydronic (water-based) heating and cooling. Microtubes embedded inside the HOCOMAT circulates water evenly and regulates the surface temperature of the mattress. The Dunlop-processed latex used in the company’s cores is sourced form rubber farms in Thailand.
Blue Ridge Home Fashions is one of the leading bedding companies in the specialty down/feather and down alternative home textiles products category. The company is the exclusive licensee of the Kathey Ireland Home and ELLE brands for all basic bedding, as well as SERTA and Cannon brands for the natural fill category. The brand will feature its newest developments in down/feather comforters and bed pillows, along with down alternative comforters and bed pillows. It will also feature their newest licensee Martha Stewart for the natural fill category.
With every possibility of drawing as much attention as they did last market, CannaBeds, Inc. will be showing its environmentally-friendly CannaBeds Gel Memory Foam Hemp Mattress line. The company will also be showing its top-selling hemp and latex pillows in a tube.
SSA stalwart Danican has expanded its private label products and programs, reaching clients in over 30 countries worldwide. They will be showing interested retailers, manufacturers and potential partners its complete process—including design, production, quality control, shipping and all related details in-between—to achieve a successful private labeling program for mattresses and accessories.
LMP Worldwide will be launching the “I Love My Mattress” brand. The initial launch will feature mattresses, mattress toppers and mattress protectors. The new product launch will include four distinct items in the Out Cold Mattress Collection with queen beds retailing from $799 to $1,599. LMP has also designed three new hybrid pillows: the Out Cold Copper Hybrid, the Cul down and the Cul Cloud. These products are designed and produced in the USA.
SmartWerks reaches out to assist retailers connect with and manage customers. With its latest sales and management retail tools, the company is helping retailers grow their customer list, stay in contact with that list and give those customers a compelling reason to return to their store. The company’s integrated point-of-sale, inventory and accounting software is designed to help retailers grow their business and turn everyday customers into committed advocates for their business.
Like one of a kind solutions? Swiss Bliss is showcasing its “World’s Only double-sided 100% Heirloom Quality” specialty foam mattresses. The company’s bed-in-a-box system is designed to maximize retailers’ inventory dollars. It will also show a lavender-infused sleeping surface created to promote a relaxing sleep environment. Made through a patented process, Swiss Bliss mattresses feature no fillers so they easily conform to power bases.
TMI Molded Technologies is providing a valuable alternative to Asian sourcing and expanding its footprint in the custom molded foam pillow category with the opening of a new facility in Mexico. For companies exiting Asia due to tariffs and other rising costs, TMI offers this opportunity to recoup that profit on foam parts, cut and sew operations and fulfillment services.
TRUBlanket will be introducing new blankets at the market ,as well as expanding its business strategies for retailers, manufacturers and potential partners. The products include the TRUBlanket Lite, a simple weighted blanket without a duvet cover, TRUBlanket Premium (48” x 72”) and TRUBlanket Lux (60” x 80”) with duvet covers. The covers are gray, beige, navy and white minky fabric with embroidery at the corner. TRUBlanket will be offering private label options for those who are interested in selling under their own brand, and introducing wholesale pricing for those interested in selling the TRU Lite Bedding product line at retail.
W. Silver Products will be introducing a new addition to its Gold Series line of adjustable beds. Retailing for $1499, the new base will have memory functions, massage capability, USB and head tilt along with many other features. The company is also introducing a complete lineup of adjustable bed bases that will have six legs and are able to fold in half. This will make these bases easier to handle by the retailer and the consumer. The new bases will range in price from $699 to $999 in queen. The company’s newest adjustable bed introduction will be a UPS-shipping friendly model and will have USB zero-gravity with a full range of head and foot articulation.This base will retail in queen for $599.
“We invite all sleep products retailers and other industry participants to [our showroom] to experience what is new and innovative in the sleep industry, to experience the excitement, the real energy of the room and to enjoy our warm hospitality,” Jones said. “It remains a must-see and a fun market shopping experience for retail buyers.”