Following a successful beta test of its newly designed “Juvea” line, Talalay Global—a North American producer of the premium latex process—launched a direct-to-consumer website for direct sales. The site, www.juvea.com, not only accepts orders from consumers, but also is home to a wealth of information about sleep and the importance of having a comfortable, supportive pillow. It will also help consumers choose a pillow after completing a four-question quiz on preference and sleeping style.
“The latex pillow market has been significantly underserved, and this site is a major step forward in addressing that need,” said Marc Navarre, chief executive officer of Talalay Global. “It will help raise awareness of our Juvea brand and explain how a good pillow can help you get a better night’s sleep.”
Talalay Global’s research shows that only 14 percent of consumers buy latex pillows, but 82 percent of them recommend those pillows to others. “That indicates a major opportunity for us to significantly expand our market share,” Navarre said.
Designed to include both lifestyle and detailed product photography, the website offers consumers a comprehensive look at the Juvea brand and the benefits of latex.
The website also outlines the type of latex used in Juvea pillows (100 percent natural latex sourced from the Hevea Brasiliensi tree) and explains the proprietary Talalay latex productions process. Pillows are washed during a five-step finishing process that gently removes allergen proteins.
To keep consumers engaged, the Juvea website features a Sleep Better blog that highlights sleep hygiene, partner sleeping and the benefits of a good night’s sleep.
The site offers pillows with three types of covers – cotton, TENCEL Lyocell, and a cooling fabric for those who sleep hot. Each model is available in low and high lofts for stomach and side sleepers, respectively, and there’s also a version with ComforFill latex for a down-like experience.
Retail price points begin at $99.99 in standard/queen and $119.99 in king, but for a limited time, the site is offering a 20 percent discount to consumers who sign up for Juvea’s email list.
Earlier this summer, Talalay Global launched the Juvea brand in partnership with leading e-commerce retailer Amazon.
About Talalay Global: Talalay Global is the only U.S. manufacturer of Talalay latex mattresses, mattress toppers and pillows, which are sold under many leading brand names through strategic business partners. In addition to the all-natural Juvea pillow line, the company owns Pure Talalay Bliss, which sells luxury finished mattresses and pillows to mattress specialty stores and home furnishings retailers. Talalay latex sleep products provide a unique feel of comfort and support by gently conforming to body contours, while providing a naturally resilient and healthy sleep environment. More than 150 employees produce mattress cores, toppers and pillows utilizing the innovative Talalay molding process in the company’s Shelton, Connecticut, facility.