SureFit Welcomes Bob Burbank As New CEO

SureFit Home Décor LLC, a leading home décor company with expertise in slipcovers, decorative pillows, blankets, mattress protection, shower curtains and drapery, recently announced that Bob Burbank has joined the company as CEO. With a career spanning over 25 years in the consumer products industry, Burbank has held senior leadership roles including CEO, SVP and Global GM at such well-known brands as Burton, Cannondale and G-Form. Bob’s background in product development, operations, sales and marketing were pivotal in delivering top line growth and bottom line profits.

“We are pleased to welcome Bob to the SureFit organization, to have him guide the company into its next phase of growth,” said Mayank Singh, Managing Partner at Centre Lane. “His years of leadership, category experience, and strong customer partnerships are values needed for the next chapter of the 105-year-old SureFit.”

“I am excited to be joining the SureFit team as CEO,” said Bob Burbank. “It’s long history of delivery of best-in-class products and commitment to product innovation are instrumental to its current and future success.”

Burbank will be responsible for managing its portfolio of brands and building stronger relationships with its customer and supplier base within the retail, omni and hospitality channels. Mr. Burbank will be headquartered in the company’s Wheeling, IL office.

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About SureFit Home Décor: SureFit Home Décor, headquartered in Wheeling, IL markets a wide assortment of home textiles products that include readymade slip covers, fabric covers and protectors, shower curtains and bath accessories, window drapes, decorative pillows, outdoor products, and pet beds and accessories. Marketed under the SureFit®, Hookless®, Patio Armor, FOCUS Hospitality®, and Spencer® brand names, SureFit Home Décor is a market leader in the home textiles and hospitality industries.