Standard Linens Launches New Line of Core Bedding Basics

Toronto based Standard Linens for years has been producing custom top-of-bed POP display items for leading bedding manufacturers and retailers in both Canada and the USA.

Today company CEO/President Oliver Altiparmakyan announced a new direction for the company with the launch of their new line of Core Bedding Basics. “We’ve been making top-of-bed display items, as well as private label promotional bedding for years, so expanding with these new lines was a natural progression for us.”

The lines include Standard Linens’ cornerstone Excellence Terry Cotton and Serene Quilted mattress and pillow protectors, featuring KnightGuardTM and Feel ThruTM Technology, plus five levels of pillows including DownTexTM, an alternative down pillow, and SoundSleepTM Latex and Memory Foam pillows. Completing the line are three styles of duvets including Cool, Warm and Cozy.

“We’ve been open-eared listening to both consumers and retailers,” said Dan Wingold, VP Sales and Marketing. “The result is a line of core bedding basics that both the consumer and retailer can trust to hit the sweet spot. The selection and quality is excellent, packaging is exciting and fresh, and the in-store POP display support is equally impressive and efficient,” Wingold explains. “Our goal is to provide retailers with their core bedding basics, of the highest quality, from one source, at price points that deliver the highest dealer margins.”

The majority of products are manufactured in the company’s Toronto, Canada head office facility, with a small portion imported from overseas. All products are available for immediate shipping in both Canada and the USA.

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About Standard Linens: Serving Canada and the USA since 2002, Standard Linens Inc. is a manufacturer and designer of linens and textile products, as well as POP and POS solutions, with domestic and overseas manufacturing facilities.