In order to better support its retail partners looking to meet the demand for all-natural products and drive add-on sales at retail, Spring Air International recently unveiled its Natural Talalay Latex Pillow as part of the Nature’s Rest brand of bedding products.
“Today’s consumers have an affinity for all-natural, environmentally-friendly products such as mattresses and pillows,” said Nick Bates, president of Spring Air. “As demand for this product segment continues to strengthen, it’s important for us to support our retail partners with products that help them better serve this customer. Nature’s Rest is a go-to brand for many consumers who want a natural, restorative and healthy night’s sleep, so adding the pillow is a natural next step. Our retail partners are looking for products that can spark add-on sales, so we are considering the possibility of adding pillows to our other brands as well.”
Made with natural Talalay latex and roll-packed, the new pillow fits neatly in an earth tone-themed, retail-ready display box, delivering a natural aesthetic that enhances the Nature’s Rest story. In addition to the temperature-regulating benefits of Talalay Latex, the pillow is designed to conform to the body’s shape—adding an extra level of comfort by relaxing the muscles and relieving tension in key pressure points.
Available in queen medium-loft and medium firmness, the pillow is competitively priced at $119 and can be purchased in store or drop-shipped to consumers directly from Spring Air.