Giving its retail partners a competitive edge as online sales continue to outpace in-store sales during the pandemic, Southerland designed a new easy-to-ship, feature-packed line of power adjustable bed bases. The bases can be shipped via small parcel carriers direct to consumers.
Made in the U.S. as part of Southerland’s American Adjustables and InMotion brands, the power bases are delivered in a single box and the electronic controls in a second, smaller box. The base can be assembled in under less than 30 minutes.
“Over the last couple of months, the retail landscape has shifted from a mostly brick-and-mortar play to an online proposition, and retailers and their consumers are hungry for product that can be easily purchased and delivered practically touch-free to a consumer’s front door,” said Bryan Smith, president and chief executive officer of Southerland. “Our team of product designers and engineers worked diligently to develop the adjustable bed bases with that value proposition without skimping on the creature comforts consumers crave and with the same exacting quality standards of our other bases. We have the infrastructure in place to ship the bases directly to consumers from our warehouses.”
Priced to retail at $999 in a queen, the adjustable foundation is Bluetooth compatible and includes zero-gravity, head-up and foot-up capabilities, three pre-set positions, adjustable leg height and wireless remote control.
The pandemic has resulted in the shuttering of retail stores across the country, pushing consumers to shop more frequently online. According to ShopperTrak, a global provider of retail analytics, foot traffic to U.S. stores is down nearly 60 percent since the outbreak of coronavirus, while online sales have climbed 50 percent. Experts predict that the shift online will remain engrained in consumer shopping behavior.
About Southerland: Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly-owned transportation company. The company’s six production and distribution facilities in Nashville, Tennessee; Phoenix, Arizona; Oklahoma City, Oklahoma; and Tualatin, Oregon, total more than 470,000 square feet.