Soft-Tex Manufacturing debuted the Wonder Down collection—a series of luxurious feeling pillows and toppers made with an innovative fiber fill engineered to mimic the luxurious feel of down—at the recent New York Home Fashions Market. The new, nine SKU collection, line-up will incorporate the specially designed fiber fill comfort material. This fiber fill boasts the benefits of down without any of the drawbacks associated with traditional down.
Featuring a new ultra-plush, 500 thread-count Tencel-based fabric to provide a luxurious feel, the Wonder Down collection will include eight pillows and one topper option. Designed with the down consumer in mind, the series offers a solution for the many complaints associated with down filled top-of-bed-products such as allergies, lack of support and hefty price tags.
The eight pillows in the Wonder Down collection are available in jumbo and king sizes and divided into two series, the Platinum and Traditional. The Platinum pillows include a back/stomach sleeper and side sleeper and are designed as a “pillow within a pillow”. Each features a machine washable, plush, down protector and removable down inner pillow. The Traditional collection also includes back/stomach and gusseted side sleeper options. The suggested retail price ranges from $39–$79 for pillows and $149–$249 for the topper.
“Down has consistently been synonymous with luxury and, in turn, high price points. We are excited to introduce a product lineup that is not only affordable but eliminates the negatives associated,” said Executive Vice President of Marketing Robert O’Connell. “The Wonder Down collection is ideal for consumers that enjoy the plush feel of down but do not want to overpay for the comfort they desire. This collection fuses the most innovative fiber technologies inside and out to provide the added sleeping performance Soft-Tex is known for. The competitive pricing we have is another added selling point for our retail partners.”