The DreamSmart furniture division of Soft-Tex will be featuring its refreshed, complete assortment of mattress protectors & encasements, bed-in-a-box mattresses, pillows, toppers, sheets, and dropship mattress foundations. The line up will feature the latest cooling technologies, attractive textiles, and robust packaging & product display solutions built to meet the unique needs of furniture retailers.
The DreamSmart brand also provides a competitive advantage to furniture retailers who want a suite of products that protects the value of the in-store furniture retail experience. DreamSmart Division Vice President John Timmerman noted, “A hallmark of the DreamSmart program for a furniture retailer is channel exclusivity. With DreamSmart products in your store, you don’t have to worry about customers trying a product in-store and buying it somewhere else online.”
Soft-Tex will also be showcasing products under its exclusive licensing agreement with Restonic for top of bed accessories. Featured products include ComfortCare Mattress Protectors and sheets as well as Marvelous Middle pillows. These lines of products feature Soft-Tex’s new technologies including the latest innovations in cooling fabrics.
“All the elements of a sleep environment must work together for a superior night’s sleep and these new, innovative introductions are well-positioned to succeed on today’s retail floor,” said Ron Passaglia, president and CEO of Restonic Mattress Corporation. “With our combined commitment to excellence in service, quality and attention to detail, Restonic is excited for the opportunity to answer the call from today’s sleep-deprived, digitally-hyper-connected consumer with Soft-Tex.”
Soft-Tex is proud to now offer pillows and mattress pads made with materials that meet the Global Organic Textile Standard (GOTS). These pillows and mattress pads are made with 100% organic cotton covers and filled with the bio-based, eco-efficient Sorona corn based fiber. Soft-Tex will be showcasing its line of eco-efficient products made for MaryJanesFarm, an organic magazine and catalog retailer and can provide customized organic offerings to meet any retailer’s requirements.
For more information, please visit soft-tex.com.
About Soft-Tex: Soft-Tex International is a manufacturer of memory foam pillows, bed toppers, and mattresses as well as fiber pillows & toppers, mattress pads and protectors. The company has a factory in Waterford, NY and distribution points in Southern California and Charleston, SC. The company’s brand names include Sensorpedic, Biopedic, and DreamSmart.