Shifman Enhances Luxury Lineup With Debut Pillow Program

Shifman Mattresses is introducing a new pillow program at the summer Las Vegas Market designed to help retail partners grow the average ticket and satisfy consumer demand for a luxurious sleep experience. 

“Our new luxury pillows are a natural extension of the luxurious comfort and highest quality materials that are synonymous to the Shifman brand,” said Bill Hammer, president of Shifman. “It offers the discerning consumer an upgraded sleep experience with natural materials and overall wellness while giving our retail partners the perfect opportunity to satisfy needs in an additional product category.” 

The new pillows immediately convey the luxurious style and quality of the brand, in addition to providing exceptional breathability for a cool night’s sleep. The program includes three distinct pillow styles: a 100% latex option, a premium white goose feather and down option and a unique option of latex surrounded by white goose down. Each style is offered in Queen and King sizes with a retail price range of $169 to $295 each. 

The luxury pillow program includes a Shifman branded display fixture, sample pillows and initial stock. Product for restock orders is immediately available for quick shipping. The pillows are assembled and packaged in the USA. 

Shifman is showcasing the new pillows at the summer Las Vegas Market, along with the upgraded American Heritage collection and the environmentally-friendly Pure Comfort natural latex collection. 

The American Heritage collection offers 10 quilted or hand-tufted models of two-sided construction, natural cotton comfort layers and individually-wrapped coil system. All models in the lineup are compatible with adjustable bases, with retail price points ranging from $1,799 to $9,699 in queen. The collection also comes with an upgraded marketing program that Shifman Marketing Director Alison Minella said delivers one of the strongest luxury mattress programs available to regional and national retailers.