SHEEX Rolls Out Midnight Label Collection Featuring brrr ̊ Technology

SHEEX is delivering advanced cooling comfort with the introduction of its new Midnight Label Collection. Combining the fit and performance of its premium engineered bedding with the addition of brrr° patented nylon fabric, this new line includes flat sheets, fitted sheets and pillowcases, as well as a duvet cover and sleep mask.

The Midnight Label Collection offers an instant cooling sensation and luxurious feel thanks to the unique “brrr ̊material,” which consists of 37 percent brrr ̊ nylon, 37 percent nylon and 26 percent spandex. The brrr°’s patented combination of natural cooling minerals, along with active wicking and rapid drying technologies, work together to create a triple chill effect that is embedded in the fabric to prevent fading over time. This frictionless material helps enhance the sleeping environment by minimizing the tugging and moisture-absorbing properties associated with traditional sheets.

“Midnight is our silkiest and coolest sheet yet. It’s infused with amazing natural minerals that will never wash out. Your hair and skin will love the frictionless fabric,” said SHEEX Co-CEO Susan Walvius.

The Midnight Collection is available in four colorways: mist gray, porcelain, spa blue and stone. And as with all SHEEX fitted sheets, the extra wide athletic grade elastic fits snuggly on mattresses up to 18 inches (Queen) and 20 inches deep (King).

The SHEEX/brrr° venture finds two powerful, women-owned brands joining forces. The Midnight Label Collection is the collaboration of three female entrepreneurs: SHEEX Co-Founders & Co-CEOs Michelle Marciniak and Susan Walvius and brrr° Founder and CEO Mary-Cathryn Kolb. Each woman is distinguished as members of EY’s Entrepreneurial Winning Women North America.

“We have always wanted to work on a collaboration with Mary-Cathryn’s amazing brrr ̊ technology and mesh it with our SHEEX technology,” Marciniak stated. “It’s great to work with another visionary female entrepreneur.”

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