SHEEX Innovations Comes To Las Vegas Market

SHEEX, a luxury performance sleep brand, announced that it will be showcasing its most recent product innovations during the upcoming winter Las Vegas market 2019.

Among the items on display in the new SHEEX Showroom (building A, Room 750 located at 495 Grand Central Parkway in Las Vegas, Nevada) will be the latest entries in SHEEX Performance Home including the Cool-TECH Pillow Collection with CoolX Technology, new hues to the palette of SHEEX Original Performance sheet colors, added offerings to the StudioTech Bedding set, and the next iteration of 828 Performance Sleepwear.

“We’re excited to introduce new products across multiple categories, including sheets, pillows and comforters, sleepwear, as well as a new mattress,” Susan Walvius, Co-Founder/Co-CEO of SHEEX said. “All of these new lines meet the high standards of our performance sleep brand, providing a luxurious night’s sleep while keeping the customer cool and dry.”

SHEEX will be unveiling the CoolTECH Pillow Collection offering both CoolTECH Foam and CoolTECH down alternative fill which are engineered to provide specific solutions for a perfect night's sleep. In four new shapes, the soft, huggable, plush CoolTECH foam is enhanced with Supportive Air Technology allowing hyper-breathable distribution of heat through a ventilated design for supreme airflow. The CoolTECH Beyond Down pillow is a luxurious and airy down alternative fiber fill, crafted in three profiles, to ensure a comfortable and cool sleep experience. Encased in covers made from ICE-Cool fabric with CoolX technology, each pillow utilizes rapid cooling fibers to transport moisture and heat away from the body while managing temperature swings throughout the night.

Available in Twin/TXL, Full, Queen, King/Cal King and Split King sizes, the flagship product of the SHEEX brand, the Original Performance sheet, now comes in 10 popular color options including blush pink and lavender.

A recent newcomer to SHEEX is the StudioTech Bedding set which includes a duvet cover, two shams, a fitted sheet and two pillowcases, designed in European style fashion without a top sheet. The bedding features SHEEX signature cool, performance fabrics resulting in a year-round sleeping solution. StudioTech's color-blocked duvet cover comes in three new colorways: Graphite/Bright White, Khaki/ Bright White and Navy/Graphite.

SHEEX popular 828 Performance Sleepwear line highlights a fabric refresh with high-fashion colors – slate blue and black for men, and blush pink, lavender, light blue, and black for women. Thanks to SHEEX advanced fabrics and thoughtful design, this technical sleepwear is constructed to excel in all environments affording users  optimum breathability, temperature regulation and sweat-wicking. The 14-piece collection is resistant to wrinkles and made to move with the sleeper throughout the night  and on-the-go.

Finally, the successful SHEEX television brand campaign, which began airing nationally in fall 2018, will be also be on display at market. “Our brand is growing at astronomical rates, driven by a very effective TV marketing campaign. We look forward to sharing this growth story in Las Vegas with retailers and identifying key accounts for distribution across the USA,” Bryan Umiker, SHEEX Chief Merchandising Officer said.


About SHEEX: SHEEX, Inc. is the world’s first performance fabric bedding and sleepwear company with globally patented technology that provides optimal thermal conditions for deeper sleep powered by SLEEP•FIT Technology. Inspired by the feel and breathability of athletic performance fabrics, Co-Founders Michelle Brooke-Marciniak and Susan Walvius, shook up the bedding world in 2007 by inventing a completely new “Performance Bedding” category in home textiles through breathable, stretchable, moisture-wicking technical fabrics. Since their initial invention, SHEEX has grown from performance bed sheets to a mattress line plus a full “top of the bed” and sleepwear line. SHEEX, Inc. is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC). SHEEX is featured in Bed Bath & Beyond, department stores, specialty stores, and mattress and furniture retailers in North America and is expanding to bring the brand and products worldwide.